| Literature DB >> 27309130 |
Erin Willis1, Matthew J Haught2, David L Morris Ii3.
Abstract
Electronic cigarettes (e-cigarettes) have gained popularity in the United States, and marketers are using advertising to recruit new users to their products. Despite outright bans on traditional cigarette advertisements, e-cigarettes have no specific regulations. This study uses framing theory to explore the themes in e-cigarette advertisements. Also, practical implications are discussed.Mesh:
Year: 2016 PMID: 27309130 DOI: 10.1080/10410236.2016.1138388
Source DB: PubMed Journal: Health Commun ISSN: 1041-0236