Stop Preaching to the Choir, Publish Outside the Box: A Discussion.

In this article, I comment on Normand's, Vyse's, Friman's, Schlinger's, and Reed's articles on publishing books, journal articles, letters to the editor, and columns outside of behavior analysis, that is, "outside the box," as well as communicating with editors, authors, and journalists. Among the topics I address are the prerequisite repertoires and these authors' guidance (e.g., task analyses), as well as technical terms and language and the many opportunities available to us, yet also caveats about how, whether, and when we should publish outside the box. In the process, I include lessons I have learned from submitting my own manuscripts outside the box and suggestions I have gleaned from my failures and successes. In conclusion, if the field values publishing outside the box, then, it should analyze the necessary repertoires and provide systematic instruction in them.