Are Brazilian Behavior Analysts Publishing Outside the Box? A Survey of General Science Media.

Recent studies have stressed the importance of disseminating behavior analysis to a more diverse audience and have provided ways to do so effectively. General science publications offer an attractive venue for communicating with a scientifically educated public. The present study examines behavior analysis research published in Science Today and Research Fapesp, monthly general science publications published by the Brazilian Society for the Advancement of Science and São Paulo Research Foundation, respectively. Behavior analytic terms were searched in issues published from 2003 to 2014, along with psychoanalytic terms as a comparative measure. Only 13 behavior analysis articles were found, while psychoanalytic articles totaled 150. Six of the behavior analysis articles misconstrue fundamental concepts of behavior analysis. The study recommends that behavior analysis researchers extend the dissemination of their findings outside the box.