Literature DB >> 26109580

Harnessing the power of disgust: a randomized trial to reduce high-calorie food appeal through implicit priming.

Kristina T Legget1, Marc-Andre Cornier2, Donald C Rojas3, Benjamin Lawful4, Jason R Tregellas5.   

Abstract

BACKGROUND: In our increasingly obesogenic environment, in which high-calorie convenience foods are readily available, food choices can drastically affect weight and overall health. Learned food preferences, which are developed through repeated pairings with positively and negatively valenced stimuli, can contribute to obesity susceptibility if positive attitudes toward high-calorie foods are developed. Thus, the modification of automatic associations with food may be a viable strategy to promote healthier eating behaviors.
OBJECTIVE: In this study, we investigated the ability of an implicit priming (IP) intervention to alter responses to visual food cues by using an evaluative conditioning approach. The main objective was to implicitly (i.e., below conscious perception) associate disgust with high-calorie foods with the aim of reducing liking of these foods.
DESIGN: Participants were randomly assigned to active or control IP. In active IP (n = 22), high-calorie food images were implicitly primed with negatively valenced images, and low-calorie food images were implicitly primed with positively valenced images. In control IP (n = 20), all food images were primed with neutral images of fixation crosses. Food images were rated on the desire to eat immediately before and after IP.
RESULTS: A significant main effect of calorie (high compared with low; P < 0.001) and a significant calorie-by-group (active compared with control) interaction (P = 0.025) were observed. Post hoc tests identified a significantly greater high-calorie rating decline after active IP than after control IP (P = 0.036). Furthermore, there was significantly greater change in high-calorie ratings than in low-calorie ratings in the active group (P = 0.001). Active IP effects extended to high-calorie foods not specifically included in the intervention, which suggested an effect generalization. Moreover, a greater change in high-calorie ratings than in low-calorie ratings persisted 3-5 d after active IP (P < 0.007), which suggested lasting effects.
CONCLUSION: This study provides initial evidence that IP can be used to alter high-calorie food preferences, which could promote healthier eating habits.
© 2015 American Society for Nutrition.

Entities:  

Keywords:  disgust; food preferences; implicit priming; nutrition; obesity

Mesh:

Year:  2015        PMID: 26109580      PMCID: PMC4515863          DOI: 10.3945/ajcn.115.106955

Source DB:  PubMed          Journal:  Am J Clin Nutr        ISSN: 0002-9165            Impact factor:   7.045


  18 in total

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2.  When all is revealed: a dissociation between evaluative learning and contingency awareness.

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Journal:  J Behav Med       Date:  2013-01-09
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  5 in total

1.  Mapping the sequence of brain events in response to disgusting food.

Authors:  Jesus Pujol; Laura Blanco-Hinojo; Ramón Coronas; Susanna Esteba-Castillo; Mercedes Rigla; Gerard Martínez-Vilavella; Joan Deus; Ramón Novell; Assumpta Caixàs
Journal:  Hum Brain Mapp       Date:  2017-10-11       Impact factor: 5.038

2.  Brain imaging demonstrates a reduced neural impact of eating in obesity.

Authors:  Nancy Puzziferri; Jeffrey M Zigman; Binu P Thomas; Perry Mihalakos; Ryan Gallagher; Michael Lutter; Thomas Carmody; Hanzhang Lu; Carol A Tamminga
Journal:  Obesity (Silver Spring)       Date:  2016-02-19       Impact factor: 5.002

3.  Moving beyond categorization to understand affective influences on real world health decisions.

Authors:  Rebecca A Ferrer; Erin M Ellis
Journal:  Soc Personal Psychol Compass       Date:  2019-11-25

4.  An implicit priming intervention alters brain and behavioral responses to high-calorie foods: a randomized controlled study.

Authors:  Kristina T Legget; Marc-Andre Cornier; Christina Erpelding; Benjamin P Lawful; Joshua J Bear; Eugene Kronberg; Jason R Tregellas
Journal:  Am J Clin Nutr       Date:  2022-04-01       Impact factor: 8.472

5.  The Role of Motivation to Reduce Obesity among Elderly People: Response to Priming Temptation in Obese Individuals.

Authors:  Małgorzata Obara-Gołębiowska; Hanna Brycz; Małgorzata Lipowska; Mariusz Lipowski
Journal:  Int J Environ Res Public Health       Date:  2018-02-01       Impact factor: 3.390

  5 in total

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