Peter A Ubel1, David A Comerford, Eric Johnson. 1. From the School of Medicine, the Fuqua School of Business, and the Sanford School of Public Policy, Duke University, Durham, NC (P.A.U.); the Economics Division and the Behavioural Science Centre, University of Stirling, Stirling, United Kingdom (D.A.C.); and Columbia Business School, Columbia University, New York (E.J.).
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