BACKGROUND: This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™. OBJECTIVES: We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012. METHODS: We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server. RESULTS: We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™. CONCLUSIONS: Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.
BACKGROUND: This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™. OBJECTIVES: We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012. METHODS: We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server. RESULTS: We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™. CONCLUSIONS: Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.
Authors: Michael Siegel; William DeJong; Timothy S Naimi; Timothy Heeren; David L Rosenbloom; Craig Ross; Joshua Ostroff; David H Jernigan Journal: Subst Abus Date: 2011-10 Impact factor: 3.716
Authors: Michael Siegel; Craig S Ross; Alison B Albers; William DeJong; Charles King; Timothy S Naimi; David H Jernigan Journal: Am J Drug Alcohol Abuse Date: 2015-10-19 Impact factor: 3.829
Authors: Elizabeth J D'Amico; Steven C Martino; Rebecca L Collins; William G Shadel; Anagha Tolpadi; Stephanie Kovalchik; Kirsten M Becker Journal: Psychol Addict Behav Date: 2016-11-07
Authors: Sarah P Roberts; Michael B Siegel; William DeJong; Craig S Ross; Timothy Naimi; Alison Albers; Margie Skeer; David L Rosenbloom; David H Jernigan Journal: Addict Res Theory Date: 2015-06-04
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