The art of gaze guidance.

An ongoing challenge in scene perception is identifying the factors that influence how we explore our visual world. By using multiple versions of paintings as a tool to control for high-level influences, we show that variation in the visual details of a painting causes differences in observers' gaze despite constant task and content. Further, we show that by switching locations of highly salient regions through textural manipulation, a corresponding switch in eye movement patterns is observed. Our results present the finding that salient regions and gaze behavior are not simply correlated; variation in saliency through textural differences causes an observer to direct their viewing accordingly. This work demonstrates the direct contribution of low-level factors in visual exploration by showing that examination of a scene, even for aesthetic purposes, can be easily manipulated by altering the low-level properties and hence, the saliency of the scene. PsycINFO Database Record (c) 2014 APA, all rights reserved.