Literature DB >> 24284473

Measuring youth exposure to alcohol marketing on social networking sites: challenges and prospects.

David H Jernigan1, Anne E Rushman2.   

Abstract

Youth exposure to alcohol marketing has been linked to increased alcohol consumption and problems. On relatively new and highly interactive social networking sites (SNS) that are popular with youth, tools for measuring youth exposure to alcohol marketing in traditional media are inadequate. We critically review the existing policies of Facebook, Twitter, and YouTube designed to keep branded alcohol content away from underage youth. Looking at brand and user activity on Facebook for the 15 alcohol brands most popular among US youth, we found activity has grown dramatically in the past 3 years, and underage users may be accounting for some of this activity. Surveys of youth and adult participation in alcohol marketing on SNS will be needed to inform debate over these marketing practices.

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Mesh：

Year:  2013        PMID： 24284473     DOI： 10.1057/jphp.2013.45

Source DB:  PubMed          Journal:  J Public Health Policy        ISSN： 0197-5897            Impact factor:   2.222


  8 in total

1.  Everyday, everywhere: alcohol marketing and social media--current trends.

Authors:  James Nicholls
Journal:  Alcohol Alcohol       Date:  2012-04-23       Impact factor: 2.826

2.  Intoxigenic digital spaces? Youth, social networking sites and alcohol marketing.

Authors:  Richard Griffiths; Sally Casswell
Journal:  Drug Alcohol Rev       Date:  2010-09

3.  Development and pilot testing of an Internet-based survey instrument to measure the alcohol brand preferences of U.S. youth.

Authors:  Michael Siegel; Joanna DiLoreto; Andrea Johnson; Erin K Fortunato; William DeJong
Journal:  Alcohol Clin Exp Res       Date:  2011-01-11       Impact factor: 3.455

4.  Alcohol marketing: grooming the next generation: children are more exposed than adults and need much stronger protection.

Authors:  Gerard Hastings; Nick Sheron
Journal:  BMJ       Date:  2013-02-28

Review 5.  Framing a public health debate over alcohol advertising: the Center on Alcohol Marketing and Youth 2002-2008.

Authors:  David H Jernigan
Journal:  J Public Health Policy       Date:  2011-02-24       Impact factor: 2.222

Review 6.  Global burden of disease in young people aged 10-24 years: a systematic analysis.

Authors:  Fiona M Gore; Paul J N Bloem; George C Patton; Jane Ferguson; Véronique Joseph; Carolyn Coffey; Susan M Sawyer; Colin D Mathers
Journal:  Lancet       Date:  2011-06-07       Impact factor: 79.321

Review 7.  Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies.

Authors:  Peter Anderson; Avalon de Bruijn; Kathryn Angus; Ross Gordon; Gerard Hastings
Journal:  Alcohol Alcohol       Date:  2009-01-14       Impact factor: 2.826

8.  Brand-specific consumption of alcohol among underage youth in the United States.

Authors:  Michael Siegel; William DeJong; Timothy S Naimi; Erin K Fortunato; Alison B Albers; Timothy Heeren; David L Rosenbloom; Craig Ross; Joshua Ostroff; Sergei Rodkin; Charles King; Dina L G Borzekowski; Rajiv N Rimal; Alisa A Padon; Raimee H Eck; David H Jernigan
Journal:  Alcohol Clin Exp Res       Date:  2013-02-07       Impact factor: 3.455
  8 in total
  21 in total

Review 1.  Digital Media and Risks for Adolescent Substance Abuse and Problematic Gambling.

Authors:  Dan Romer; Megan Moreno
Journal:  Pediatrics       Date:  2017-11       Impact factor: 7.124

2.  A New Recall of Alcohol Marketing Scale for Youth: Measurement Properties and Associations With Youth Drinking Status.

Authors:  Joy Gabrielli; Zoe L B Brennan; Mike Stoolmiller; Kristina M Jackson; Susanne E Tanski; Auden C McClure
Journal:  J Stud Alcohol Drugs       Date:  2019-09       Impact factor: 2.582

3.  Reward System Activation in Response to Alcohol Advertisements Predicts College Drinking.

Authors:  Andrea L Courtney; Kristina M Rapuano; James D Sargent; Todd F Heatherton; William M Kelley
Journal:  J Stud Alcohol Drugs       Date:  2018-01       Impact factor: 2.582

4.  Internet Alcohol Marketing Recall and Drinking in Underage Adolescents.

Authors:  Auden C McClure; Joy Gabrielli; Samantha Cukier; Kristina M Jackson; Zoe L B Brennan; Susanne E Tanski
Journal:  Acad Pediatr       Date:  2019-08-08       Impact factor: 3.107

5.  Impact of exposure to alcohol marketing and subsequent drinking patterns among youth and young adults.

Authors:  Samantha Cukier; Ashley Wettlaufer; Kristina Jackson; Silvia Minozzi; Bruce D Bartholow; Michael L Stoolmiller; James D Sargent
Journal:  Cochrane Database Syst Rev       Date:  2018-08-13

6.  Media as a "Super Peer": How Adolescents Interpret Media Messages Predicts Their Perception of Alcohol and Tobacco Use Norms.

Authors:  Kristen C Elmore; Tracy M Scull; Janis B Kupersmidt
Journal:  J Youth Adolesc       Date:  2016-11-11

7.  Internet Alcohol Marketing and Underage Alcohol Use.

Authors:  Auden C McClure; Susanne E Tanski; Zhigang Li; Kristina Jackson; Matthis Morgenstern; Zhongze Li; James D Sargent
Journal:  Pediatrics       Date:  2016-01-06       Impact factor: 7.124

8.  Potential youth exposure to alcohol advertising on the internet: A study of internet versions of popular television programs.

Authors:  Michael Siegel; Rachel P Kurland; Marisa Castrini; Catherine Morse; Alexander de Groot; Cynthia Retamozo; Sarah P Roberts; Craig S Ross; David H Jernigan
Journal:  J Subst Use       Date:  2015-09-18

9.  A Content Analysis of Cannabis Company Adherence to Marketing Requirements in Four States.

Authors:  Megan A Moreno; Marina Jenkins; Kole Binger; Lauren Kelly; Pamela J Trangenstein; Jennifer M Whitehill; David H Jernigan
Journal:  J Stud Alcohol Drugs       Date:  2022-01       Impact factor: 2.582

10.  Media/Marketing Influences on Adolescent and Young Adult Substance Abuse.

Authors:  Kristina M Jackson; Tim Janssen; Joy Gabrielli
Journal:  Curr Addict Rep       Date:  2018-04-25
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