Imagining and naming rotated natural objects.

The present experiment examined whether subjects can form and store imagined objects in various orientations. Subjects in a training phase named line drawings of natural objects shown at six orientations, named objects shown upright, or imagined upright objects at six orientations. Time to imagine an upright object at another orientation increased the farther the designated orientation was from the upright, with faster image formation times at 180° than at 120°. Similar systematic patterns of effects of orientation on identification time were found for rotated objects. During the test phase, all subjects named the previously experienced objects as well as new objects, at six orientations. The orientation effect for old objects seen previously in a variety of orientations was much reduced relative to the orientation effect for new objects. In contrast, substantial effects of orientation on naming time were observed for old objects for subjects who had previously seen the objects upright only or upright but imagined at different orientations. The results suggest that the attenuation of initially large effects of orientation with practice cannot be due to imagining and forming representations of objects at a number of orientations.