You can't drink a word: lexical and individual emotionality affect subjective familiarity judgments.

For almost 30 years, subjective familiarity has been used in psycholinguistics as an explanatory variable, allegedly able to explain many phenomena that have no other obvious explanation (Gernsbacher in J Exp Psychol General 113:256-281, 1984). In this paper, the hypothesis tested is that the subjective familiarity of words is reflecting personal familiarity with or importance of the referents of words. Using an empirically-grounded model of affective force derived from Wundt (Grundriss der Psychologie [Outlines of Psychology]. Engelmann, Leibzig, 1896) and based in a co-occurrence model of semantics (which involves no human judgment), it is shown that affective force can account for the same variance in a large set of human subjective familiarity judgments as other human subjective familiarity judgments, can predict whether people will rate new words of the same objective frequency as more or less familiar, can predict lexical access as well as human subjective familiarity judgments do, and has a predicted relationship to age of acquisition norms. Individuals who have highly affective reactivity [as measured by Carver and White's (J Pers Soc Psychol 67(2):319-333, 1994) Behavioral Inhibition Scale and Behavioral Activation Scales] rate words as significantly more familiar than individuals who have low affective reactivity.