Shanta R Dube1, René A Arrazola, Joann Lee, Martha Engstrom, Ann Malarcher. 1. Office on Smoking and Health, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention, Atlanta, Georgia 30341-3717, USA. skd7@cdc.gov
Abstract
PURPOSE: Smoking is a leading cause of cancer, and most smokers begin during adolescence. We examined the proportion of adolescents exposed to pro-tobacco advertising and assessed the association between this exposure and susceptibility to smoking. METHODS: Data from the 2011 National Youth Tobacco Survey were used to calculate the proportion of susceptible middle school (MS) and high school (HS) students exposed to pro-tobacco advertisements through stores, magazines, and the Internet. Following previous work, susceptibility to smoking cigarettes was defined as "never smoked but open to trying cigarettes." RESULTS: In 2011, 81.5% of MS students and 86.9% of HS students were exposed to tobacco advertisements in stores; 48.2% of MS students and 54.0% of HS students were exposed to such advertising in magazines. Exposure to tobacco advertisements on the Internet was similar for MS (40.8%) and HS students (40.2%). Of those surveyed, 22.5% of MS students and 24.2% of HS students were susceptible to trying cigarettes. Exposure to magazine advertising declined from 71.8% in 2000 to 46.1% in 2009 among susceptible MS students; however, exposure increased to 55.4% in 2011. Tobacco advertising seen through the Internet among susceptible HS students increased from 25.9% in 2000 to 44.7% in 2011. CONCLUSIONS: Adolescents continue to be exposed to pro-tobacco advertisements. Adolescents susceptible to smoking are more likely to report exposure to pro-tobacco advertisements. In addition to continued monitoring, more effective interventions to eliminate youth exposure to pro-tobacco marketing are needed. Published by Elsevier Inc.
PURPOSE: Smoking is a leading cause of cancer, and most smokers begin during adolescence. We examined the proportion of adolescents exposed to pro-tobacco advertising and assessed the association between this exposure and susceptibility to smoking. METHODS: Data from the 2011 National Youth Tobacco Survey were used to calculate the proportion of susceptible middle school (MS) and high school (HS) students exposed to pro-tobacco advertisements through stores, magazines, and the Internet. Following previous work, susceptibility to smoking cigarettes was defined as "never smoked but open to trying cigarettes." RESULTS: In 2011, 81.5% of MS students and 86.9% of HS students were exposed to tobacco advertisements in stores; 48.2% of MS students and 54.0% of HS students were exposed to such advertising in magazines. Exposure to tobacco advertisements on the Internet was similar for MS (40.8%) and HS students (40.2%). Of those surveyed, 22.5% of MS students and 24.2% of HS students were susceptible to trying cigarettes. Exposure to magazine advertising declined from 71.8% in 2000 to 46.1% in 2009 among susceptible MS students; however, exposure increased to 55.4% in 2011. Tobacco advertising seen through the Internet among susceptible HS students increased from 25.9% in 2000 to 44.7% in 2011. CONCLUSIONS: Adolescents continue to be exposed to pro-tobacco advertisements. Adolescents susceptible to smoking are more likely to report exposure to pro-tobacco advertisements. In addition to continued monitoring, more effective interventions to eliminate youth exposure to pro-tobacco marketing are needed. Published by Elsevier Inc.
Authors: Nancy J Kaufman; Brian C Castrucci; Paul D Mowery; Karen K Gerlach; Seth Emont; C Tracy Orleans Journal: Arch Pediatr Adolesc Med Date: 2002-06
Authors: Paul D Mowery; Matthew C Farrelly; M Lyndon Haviland; Julia M Gable; Henry E Wells Journal: Am J Public Health Date: 2004-02 Impact factor: 9.308
Authors: Rebecca E Bunnell; Israel T Agaku; René A Arrazola; Benjamin J Apelberg; Ralph S Caraballo; Catherine G Corey; Blair N Coleman; Shanta R Dube; Brian A King Journal: Nicotine Tob Res Date: 2014-08-20 Impact factor: 4.244
Authors: Dale S Mantey; Maria R Cooper; Stephanie L Clendennen; Keryn E Pasch; Cheryl L Perry Journal: J Adolesc Health Date: 2016-04-12 Impact factor: 5.012
Authors: Mary C White; Lucy A Peipins; Meg Watson; Katrina F Trivers; Dawn M Holman; Juan L Rodriguez Journal: J Adolesc Health Date: 2013-05 Impact factor: 5.012