The acquisition and maintenance of behavioral skills: a response to Michael.

A response to Michael's (1980) presidential address to the Association for Behavior Analysis is presented. The position is taken that in many instances we have failed to adopt a behavioral approach to dealing with problems within our field concomitant with the shift from an emphasis on behaviorism and a science of behavior to technology. It is argued that we need to be sensitive to the data and consider the contingencies that are operating within the culture. A general strategy and some tactics are presented to acquire and maintain behavioral skills.