The dynamics of social innovation.

Social norms and institutions are mechanisms that facilitate coordination between individuals. A social innovation is a novel mechanism that increases the welfare of the individuals who adopt it compared with the status quo. We model the dynamics of social innovation as a coordination game played on a network. Individuals experiment with a novel strategy that would increase their payoffs provided that it is also adopted by their neighbors. The rate at which a social innovation spreads depends on three factors: the topology of the network and in particular the extent to which agents interact in small local clusters, the payoff gain of the innovation relative to the status quo, and the amount of noise in the best response process. The analysis shows that local clustering greatly enhances the speed with which social innovations spread. It also suggests that the welfare gains from innovation are more likely to occur in large jumps than in a series of small incremental improvements.