Some consonants sound curvy: effects of sound symbolism on object recognition.

Two experiments explored the influence of consonant sound symbolism on object recognition. In Experiment 1, participants heard a word ostensibly from a foreign language (in reality, a pseudoword) followed by two objects on screen: a rectilinear object and a curvilinear object. The task involved judging which of the two objects was properly described by the unknown pseudoword. The results showed that congruent sound-symbolic pseudoword-object pairs produced higher task accuracy over three rounds of testing than did incongruent pairs, despite the fact that "hard" pseudowords (with three plosives) and "soft" pseudowords (with three nonplosives) were paired equally with rectilinear and curvilinear objects. Experiment 2 reduced awareness of the manipulation by including similar-shaped, target-related distractors. Sound symbolism effects still emerged, though the time course of these effects over three rounds differed from that in Experiment 1.