The shape of words in the brain.

The principle of arbitrariness in language assumes that there is no intrinsic relationship between linguistic signs and their referents. However, a growing body of sound-symbolism research suggests the existence of some naturally-biased mappings between phonological properties of labels and perceptual properties of their referents (Maurer, Pathman, & Mondloch, 2006). We present new behavioural and neurophysiological evidence for the psychological reality of sound-symbolism. In a categorisation task that captures the processes involved in natural language interpretation, participants were faster to identify novel objects when label-object mappings were sound-symbolic than when they were not. Moreover, early negative EEG-waveforms indicated a sensitivity to sound-symbolic label-object associations (within 200ms of object presentation), highlighting the non-arbitrary relation between the objects and the labels used to name them. This sensitivity to sound-symbolic label-object associations may reflect a more general process of auditory-visual feature integration where properties of auditory stimuli facilitate a mapping to specific visual features.