OBJECTIVES: To review child and adolescent obesity prevention programmes to determine whether they have included the Social Marketing Benchmark Criteria (BC). In addition, we analysed whether there was a relationship between the presence of the criteria and the effectiveness of the programme. METHODS: Interventions had to be aimed at preventing obesity through behaviour changes relating to diet, physical activity, lifestyle and social support, separately or in combination. A total of 41 interventions were identified in PubMed and Embase that fulfilled the inclusion criteria. RESULTS: The more recent the studies, the greater the number of the BC that seem to have been used. However, regarding behaviour changes, we found the most effective period to be 1997-2002, with 100% of the interventions resulting in behaviour changes (9/9). In addition, almost all interventions resulted in improvements in body composition variables: 5 of 6 for body mass index or overweight/obesity prevalence and 6 of 6 for skin-folds. CONCLUSIONS: The presence of a higher number of BC does not assure higher effectiveness. Further research is required in this field. At the moment, studies aimed at preventing obesity in children and adolescents have not included social marketing aspects in their interventions in a comprehensive manner.
OBJECTIVES: To review child and adolescent obesity prevention programmes to determine whether they have included the Social Marketing Benchmark Criteria (BC). In addition, we analysed whether there was a relationship between the presence of the criteria and the effectiveness of the programme. METHODS: Interventions had to be aimed at preventing obesity through behaviour changes relating to diet, physical activity, lifestyle and social support, separately or in combination. A total of 41 interventions were identified in PubMed and Embase that fulfilled the inclusion criteria. RESULTS: The more recent the studies, the greater the number of the BC that seem to have been used. However, regarding behaviour changes, we found the most effective period to be 1997-2002, with 100% of the interventions resulting in behaviour changes (9/9). In addition, almost all interventions resulted in improvements in body composition variables: 5 of 6 for body mass index or overweight/obesity prevalence and 6 of 6 for skin-folds. CONCLUSIONS: The presence of a higher number of BC does not assure higher effectiveness. Further research is required in this field. At the moment, studies aimed at preventing obesity in children and adolescents have not included social marketing aspects in their interventions in a comprehensive manner.
Authors: J-M Borys; Y Le Bodo; S A Jebb; J C Seidell; C Summerbell; D Richard; S De Henauw; L A Moreno; M Romon; T L S Visscher; S Raffin; B Swinburn Journal: Obes Rev Date: 2011-11-23 Impact factor: 9.213
Authors: Wanda Jose Erika Bemelmans; Trudy Maria Arnoldina Wijnhoven; Marieke Verschuuren; João Breda Journal: BMC Public Health Date: 2014-07-28 Impact factor: 3.295
Authors: Marije Tm van Koperen; Rianne Mjj van der Kleij; Carry Cm Renders; Matty Mr Crone; Anna-Marie Am Hendriks; Maria M Jansen; Vivian Vm van de Gaar; Hein Jh Raat; Emilie Elm Ruiter; Gerard Grm Molleman; Jantine Aj Schuit; Jacob Jc Seidell Journal: BMC Obes Date: 2014-02-19