The relative contribution of scene context and target features to visual search in scenes.

Many experiments have shown that knowing a target's visual features improves search performance over knowing the target name. Other experiments have shown that scene context can facilitate object search in natural scenes. In this study, we investigated how scene context and target features affect search performance. We examined two possible sources of information from scene context--the scene's gist and the visual details of the scene--and how they potentially interact with target-feature information. Prior to commencing search, participants were shown a scene and a target cue depicting either a picture or the category name (or no-information control). Using eye movement measures, we investigated how the target features and scene context influenced two components of search: early attentional guidance processes and later verification processes involved in the identification of the target. We found that both scene context and target features improved guidance, but that target features also improved speed of target recognition. Furthermore, we found that a scene's visual details played an important role in improving guidance, much more so than did the scene's gist alone.