Literature DB >> 20190939

Brand placement and consumer choice: an in-store experiment.

Valdimar Sigurdsson1, Hugi Saevarsson, Gordon Foxall.   

Abstract

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

Entities:  

Keywords:  consumer behavior; experimental marketing; in-store experiments; shelf placement

Mesh：

Year:  2009        PMID： 20190939      PMCID： PMC2741065          DOI： 10.1901/jaba.2009.42-741

Source DB:  PubMed          Journal:  J Appl Behav Anal        ISSN： 0021-8855


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