Decomposing the emotional Stroop effect.

The emotional Stroop effect refers to the phenomenon that participants are faster in responding to the ink colour of neutral than of negative word stimuli, possibly reflecting fast and automatic allocation of attention towards negative stimuli. However, this interpretation was challenged by McKenna and Sharma (2004) who found that the emotional Stroop effect reflected a generic slowdown after negative stimuli. In fact, they even found reversed effects in a design in which neutral stimuli more often followed negative stimuli and vice versa. Yet, besides reversing the emotional Stroop effect this contingency might in fact have counteracted the fast effect, which was usually interpreted as the emotional Stroop effect. To decompose the emotional Stroop effect we used a design in which the foregoing and the current valence were uncorrelated and in which the fast and slow effects could be computed independently from each other. We found evidence for both fast and slow effects and discuss the practical implications for researchers using the emotional Stroop task as a measurement and the theoretical implications for researchers interested in the underlying cognitive mechanisms that contribute to the emotional Stroop effect.