Attention to self-referential stimuli: can I ignore my own face?

Auto-referential materials (i.e., the own name) have been described as particularly prone to capture attention. Some recent studies have questioned this view and shown that these own name effects are temporary and appear only in specific conditions: when enough resources are available (Harris, C. R., & Pashler, H. (2004). Attention and the processing of emotional words and names: Not so special after all. Psychological Science, 15, 171-178) or when the own name is presented within the focus of attention if it is a task-irrelevant stimulus (Gronau, N., Cohen, A., & Ben-Shakhar, G. (2003). Dissociations of personally significant and task-relevant distractors inside and outside the focus of attention: A combined behavioral and psychophysiological study. Journal of Experimental Psychology: General, 132, 512-529). In the present study, a stimulus that is unique to each individual was used: the self-face. In Experiment 1, the self-face produced a temporary distraction when presented at fixation during a digit-parity task. However, this distraction was not different from that triggered by another highly familiar face. In Experiment 2, the self-face failed to produce interference when presented outside the focus of attention. These results confirm recent findings showing that auto-referential materials do not automatically summon attention and have a distractive power only in specific conditions.