OBJECTIVES: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. METHODS: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004. RESULTS: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students. CONCLUSION: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
OBJECTIVES: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. METHODS: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004. RESULTS: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students. CONCLUSION: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
Authors: Monika Arora; Vinay K Gupta; Gaurang P Nazar; Melissa H Stigler; Cheryl L Perry; K Srinath Reddy Journal: Tob Control Date: 2011-07-29 Impact factor: 7.552
Authors: Shifalika Goenka; Abha Tewari; Monika Arora; Melissa H Stigler; Cheryl L Perry; J P Saulina Arnold; Sangita Kulathinal; K Srinath Reddy Journal: Health Educ Res Date: 2010-09-30
Authors: Ce Shang; Frank J Chaloupka; Geoffrey T Fong; Prakash C Gupta; Mangesh S Pednekar Journal: Nicotine Tob Res Date: 2018-09-25 Impact factor: 4.244