OBJECTIVE: This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign. METHODS: Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12-17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth campaign. RESULTS: Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices. CONCLUSION: Results highlight the value of continued state counter-industry campaigns.
OBJECTIVE: This study assessed the impact of state media campaigns that prominently feature counter-industry messages on youth cigarette smoking, beyond the effects of price, secular trends, tobacco control efforts, and the national truth campaign. METHODS: Rates of youth smoking were compared in three groups of states: (1) those with long funded counter-industry campaigns (California, Florida, and Massachusetts); (2) states with more recently funded counter-industry media campaigns (Indiana, Minnesota, Mississippi, and New Jersey); and (3) other states. An analysis was performed for a series of national telephone surveys of 12-17 year olds between 1999 and 2002, controlling for differences in demographic background, the price of cigarettes, and exposure to the national truth campaign. RESULTS: Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or more newly funded counter-industry campaigns than in other states. State counter-industry campaigns appear to prime, or make more salient, negative perceptions about tobacco industry practices. CONCLUSION: Results highlight the value of continued state counter-industry campaigns.
Authors: B S Flynn; J K Worden; R H Secker-Walker; P L Pirie; G J Badger; J H Carpenter; B M Geller Journal: Am J Public Health Date: 1994-07 Impact factor: 9.308
Authors: Paul D Mowery; Matthew C Farrelly; M Lyndon Haviland; Julia M Gable; Henry E Wells Journal: Am J Public Health Date: 2004-02 Impact factor: 9.308
Authors: Allison Kennedy; Sarah Sullivan; Yogi Hendlin; Richard Barnes; Stanton Glantz Journal: Am J Public Health Date: 2012-03-15 Impact factor: 9.308
Authors: An-Li Wang; Kosha Ruparel; James W Loughead; Andrew A Strasser; Shira J Blady; Kevin G Lynch; Dan Romer; Joseph N Cappella; Caryn Lerman; Daniel D Langleben Journal: J Neurosci Date: 2013-04-24 Impact factor: 6.167