Innovative workplace influenza program: boosting employee immunization rates.

Planning and implementing a successful immunization program at the worksite requires a committed, interdepartmental effort and a dedicated occupational health staff. Planning should start well in advance of influenza season with adherence to strict timelines. Key strategies for campaign success include generating a sense of enthusiasm about the campaign; creating an employee- and family-friendly atmosphere to diffuse possible uneasiness about receiving vaccinations; assuring easy access to vaccines; and providing employees with evidence-based information related to influenza and immunization using a variety of media. Using the proven best practices of its on-site employee health vendor and adapting other strategies, the vaccine manufacturer succeeded in raising employee influenza immunization rates from 34% in 2002 to 66% by the end of November 2003, well beyond the program's goal of 50%. By the end of December, after extra clinics were added in response to intense media coverage, the employee immunization rate increased to 76%.