Literature DB >> 14588132

A randomized trial of incentives to improve response rates to a mailed women's health questionnaire.

Maura K Whiteman1, Patricia Langenberg, Kristen Kjerulff, Robert McCarter, Jodi Anne Flaws.   

Abstract

BACKGROUND: Mailed questionnaires can be a convenient method for collecting data on women's health, although poor response rates are a concern.
METHODS: As part of a survey of women's health conducted in Maryland in 2001, a randomized trial was performed to assess the effects of two incentives (US dollars 1.00 or a lottery ticket) as well as precontact with an introductory postcard on response rates. Questionnaires were mailed to 3000 women aged 40-60 who were randomized to one of six incentive/precontact groups: lottery/postcard, money/postcard, postcard only, lottery only, money only, or no incentive/no postcard.
RESULTS: The overall response rate was 37.6%. Each incentive/precontact group yielded a higher response rate than the no incentive/no postcard group, although only the response rates for the lottery/postcard group (41.3%) and the money only group (40.0%) were significantly higher than that of the no incentive/no postcard group (33.1%). Money was the only factor that had a significant independent effect on likelihood of response (hazards ratio [HR] compared to no incentive = 1.22, 95% confidence interval [CI] = 1.03, 1.43). Response rates were lower in minority ZIP codes, although the effects of the incentives were generally greater than in the nonminority ZIP codes.
CONCLUSIONS: These results indicate that response rates to mailed women's health questionnaires may be improved with modest incentives, particularly cash incentives.

Entities:  

Mesh:

Year:  2003        PMID: 14588132     DOI: 10.1089/154099903322447783

Source DB:  PubMed          Journal:  J Womens Health (Larchmt)        ISSN: 1540-9996            Impact factor:   2.681


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