Literature DB >> 25332355

Increasing the response rate of text messaging data collection: a delayed randomized controlled trial.

Ye Li1, Wei Wang1, Qiong Wu1, Michelle Helena van Velthoven2, Li Chen1, Xiaozhen Du1, Yanfeng Zhang1, Igor Rudan3, Josip Car2.   

Abstract

OBJECTIVE: To test the effectiveness of multiple interventions on increasing the response rate of text messaging for longitudinal data collection.
METHODS: Our cohort included 283 caregivers of children aged 6-12 months who were participating in an anemia program in rural China. Using text messages to collect data on anemia medication adherence, we conducted a delayed randomized controlled trial to test multiple interventions (an additional four reminders; a ¥5.0 (US$0.79) credit reward for replying; and a feedback text message). After a 6-week pilot study with week 7 as the baseline measurement, we randomly allocated all participants into two groups: group 1 (n = 142) and group 2 (n = 141). During weeks 8-11, we introduced the interventions to group 1, and in weeks 12-15 the intervention was introduced to both groups. We compared the response rates between groups and explored factors affecting the response rate.
RESULTS: During weeks 8-11, the response rates in group 1 increased and were significantly higher than in group 2 (p<0.05). During weeks 12-15, the response rate increased significantly in group 2 (p>0.05) and slightly decreased in group 1. Younger participants or participants who had children with lower hemoglobin concentration were more likely to reply (p = 0.02). Sending four reminders on the second day contributed to only 286 (11.7%) extra text messages. DISCUSSION: Our study showed that multiple interventions were effective in increasing response rate of text messaging data collection in rural China.
CONCLUSIONS: Larger multi-site studies are needed to find the most effective way of using these interventions to allow usage of text messaging data collection for health research.
© The Author 2014. Published by Oxford University Press on behalf of the American Medical Informatics Association. All rights reserved. For Permissions, please email: journals.permissions@oup.comFor numbered affiliations see end of article.

Entities:  

Keywords:  nutrition surveys; program evaluation; randomized controlled trial

Mesh:

Year:  2014        PMID: 25332355      PMCID: PMC4433373          DOI: 10.1136/amiajnl-2014-002845

Source DB:  PubMed          Journal:  J Am Med Inform Assoc        ISSN: 1067-5027            Impact factor:   4.497


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