Discrimination tests of visually influenced syllables.

In the McGurk effect, perception of audiovisually discrepant syllables can depend on auditory, visual, or a combination of audiovisual information. Under some conditions, visual information can override auditory information to the extent that identification judgments of a visually influenced syllable can be as consistent as for an analogous audiovisually compatible syllable. This might indicate that visually influenced and analogous audiovisually compatible syllables are phonetically equivalent. Experiments were designed to test this issue using a compelling visually influenced syllable in an AXB matching paradigm. Subjects were asked to match an audio syllable/va/either to an audiovisually consistent syllable (audio/va/-video/fa/) or an audiovisually discrepant syllable (audio/ba/-video/fa/). It was hypothesized that if the two audiovisual syllables were phonetically equivalent, then subjects should choose them equally often in the matching task. Results show, however, that subjects are more likely to match the audio/va/ to the audiovisually consistent/va/, suggesting differences in phonetic convincingness. Additional experiments further suggest that this preference is not based on a phonetically extraneous dimension or on noticeable relative audiovisual discrepancies.