Characterizing the time course of an implicature: an evoked potentials study.

This work employs Evoked Potential techniques as 19 participants are confronted with sentences that have the potential to produce scalar implicatures, like in Some elephants have trunks. Such an Underinformative utterance is of interest to pragmatists because it can be considered to have two different truth values. It can be considered true when taken at face value but false if one were to treat Some with the implicature Not All. Two accounts of implicature production are compared. The neo-Gricean approach (e.g., Levinson, 2000) assumes that implicatures intrude automatically on the semantics of a term like Some. Relevance Theory (Sperber & Wilson, 1985/1996) assumes that implicatures are effortful and not automatic. In this experiment, the participants are presented with 25 Underinformative sentences along with 25 sentences that are Patently True (e.g. Some houses have bricks) and 25 that are Patently False (e.g. Some crows have radios). As reported in an earlier study (Noveck, 2001), Underinformative sentences prompt strong individual differences. Seven participants here responded true to all (or nearly all) of the Underinformative sentences and the remaining 12 responded false to all (or nearly all) of them. The present study showed that those who responded false to the Underinformative sentences took significantly longer to do so that those who responded true. The ERP data indicate that: (a) the Patently True and Patently False sentences prompt steeper N400's--indicating greater semantic integration--than the Underinformative sentences and that (b) regardless of one's ultimate response to the Underinformative sentences, the N400's were remarkably flat, indicating no particular reaction to these sentences. Collectively, the data are taken to show that implicatures are part of a late-arriving, effort-demanding decision process.