Priming and interference effects can be dissociated in the Stroop task: new evidence in favor of the automaticity of word recognition.

Recently, Besner, Stolz, and Boutilier (1997) showed that by coloring a single letter instead of the whole word, Stroop interference is reduced or even eliminated, a result that is at odds with the widely accepted assumption that word recognition is automatic. In a replication of the Besner et al. study, we computed priming effects in addition to the standard Stroop interference. Interference results replicated those of Besner et al. Also, negative priming in the all-letter-colored condition and positive priming in the single-letter-colored condition were obtained. Priming findings demonstrate that word processing can take place in the absence of interference effects. These results support the view of automatic processing of words in the Stroop task and call for priming as a more appropriate measure of word processing than interference.