Is perceptual salience needed in explanations of the isolation effect?

The isolation effect is a well-known phenomenon that has a well-accepted explanation: An item that is isolated on a list becomes perceptually salient, which leads to extra rehearsal that enhances memory for the isolate. To evaluate this hypothesis, the authors isolated an item near the beginning of a list. Immediately after each item was presented for study, participants judged the likelihood of recalling the item. Although the isolation effect occurred, participants did not judge the isolate as being more memorable than the preceding item, suggesting that the isolate was not salient. In a second experiment, participants rehearsed items aloud. Isolation at the beginning of the list did not produce extra rehearsal. By contrast, isolation in the middle of the list produced extra rehearsal; however, even when the isolate did not receive extra rehearsal, an isolation effect was evident. Thus, salience and extra rehearsal are not necessary for producing an isolation effect.