Negative priming effects that are bigger than a breadbox: attention to distractors does not eliminate negative priming, it enhances it.

In a series of experiments, we examined the effect of requiring subjects to attend to distractors in a test of negative priming. This was accomplished by using a referent size-selection task in which subjects were instructed to name the larger animal and to ignore the smaller animal in a word pair. The result was a quadrupling of the standard negative priming effect, suggesting that negative priming not only occurs for attended distractors, it is actually enhanced. We demonstrated that this enhancement of the effect was not due solely to increased latencies in the referent size-selection task, because neither decreasing base response times in other referent size-selection tasks nor increasing base response times in typical color-selection tasks substantially affected the respective negative priming effects. Although these findings can be accommodated within current theories of negative priming, they challenge the basic assumption that the negative priming effect arises because the critical item was ignored or not attended to on the prime trial.