Literature DB >> 9874389

Designing an effective counteradvertising campaign--Massachusetts.

A Miller1.   

Abstract

In this report, the author reviews the major lessons from the Massachusetts tobacco counteradvertising efforts. Ms. Miller ties in the Massachusetts three-pronged campaign of youth prevention, adult cessation, and public support with focus group-tested counteradvertising strategies.

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Year:  1998        PMID： 9874389     DOI： 10.1002/(sici)1097-0142(19981215)83:12a+<2742::aid-cncr16>3.0.co;2-a

Source DB:  PubMed          Journal:  Cancer        ISSN： 0008-543X            Impact factor:   6.860


  5 in total

1.  Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada.

Authors:  C Pechmann; E T Reibling
Journal:  Tob Control       Date:  2000       Impact factor: 7.552

Review 2.  Development and destruction of the first state funded anti-smoking campaign in the USA.

Authors:  T H Tsoukalas; S A Glantz
Journal:  Tob Control       Date:  2003-06       Impact factor: 7.552

Review 3.  The first decade of the Massachusetts Tobacco Control Program.

Authors:  Howard K Koh; Christine M Judge; Harriet Robbins; Carolyn Cobb Celebucki; Deborah K Walker; Gregory N Connolly
Journal:  Public Health Rep       Date:  2005 Sep-Oct       Impact factor: 2.792

Review 4.  Mass media interventions for smoking cessation in adults.

Authors:  Malgorzata M Bala; Lukasz Strzeszynski; Roman Topor-Madry
Journal:  Cochrane Database Syst Rev       Date:  2017-11-21

Review 5.  From legitimate consumers to public relations pawns: the tobacco industry and young Australians.

Authors:  S M Carter
Journal:  Tob Control       Date:  2003-12       Impact factor: 7.552
  5 in total

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