Perceptual differentiation as a source of category effects in object processing: evidence from naming and object decision.

The locus of category effects in picture recognition and naming was examined in two experiments with normal subjects. Subjects carried out object decision (deciding whether the stimulus is a "real" object or not) and naming tasks with pictures of clothing, furniture, fruit, and vegetables. These categories are distinguished by containing either relatively many exemplars with similar perceptual structures (fruit and vegetables; structurally similar categories), or relatively few exemplars with similar perceptual structures (clothing and furniture; structurally dissimilar categories). In Experiment 1, responses to the stimuli from the structurally similar categories were slower than responses to stimuli from the structurally dissimilar categories, and this effect was larger in the naming than in the object decision task. Further, prior object decisions to stimuli from structurally similar categories facilitated their subsequent naming. In Experiment 2, we orthogonally manipulated object decision and naming as prime and target tasks, again with stimuli from the four categories. Category effects, with responses slower to objects from structurally similar categories, were again larger in naming than in object decision, and these category effects in naming were reduced by priming with both naming and object decision. We interpret the data to indicate that category effects in object naming can reflect visually based competition which is reduced by the preactivation of stored structural knowledge for objects.