Literature DB >> 8998206

Direct-to-consumer prescription drug advertising.

L R Bradley1, J M Zito.   

Abstract

Mesh：

Year:  1997        PMID： 8998206     DOI： 10.1097/00005650-199701000-00008

Source DB:  PubMed          Journal:  Med Care        ISSN： 0025-7079            Impact factor:   2.983


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  4 in total

1.  Hidden in plain sight marketing prescription drugs to consumers in the twentieth century.

Authors:  Jeremy A Greene; David Herzberg
Journal:  Am J Public Health       Date:  2010-03-18       Impact factor: 9.308

2.  What kind of patients and physicians value direct-to-consumer advertising of prescription drugs.

Authors:  F F Gönül; F Carter; J Wind
Journal:  Health Care Manag Sci       Date:  2000-06

3.  Direct-to-consumer prescription drug advertising and the public.

Authors:  R A Bell; R L Kravitz; M S Wilkes
Journal:  J Gen Intern Med       Date:  1999-11       Impact factor: 5.128

Review 4.  Direct-to-consumer marketing of prescription drugs: a current perspective for neurologists and psychiatrists.

Authors:  Matthew F Hollon
Journal:  CNS Drugs       Date:  2004       Impact factor: 5.749
  4 in total

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