Semantic versus perceptual influences of color in object recognition.

The influence of color as a surface feature versus its influence as stored knowledge in object recognition was assessed. Participants decided whether a briefly presented and masked picture matched a test name. For pictures and words referring to similarly shaped objects, semantic color similarity (SCS) was present when picture and word shared the same prototypical color (e.g., purple apple followed by cherry). Perceptual color similarity (PCS) was present when the surface color of the picture matched the prototypical color of the named object (e.g., purple apple followed by blueberry). Response interference was primarily due to SCS, despite the fact that participants based similarity ratings on PCS. When uncolored objects were used, SCS interference still occurred, implying that the influence of SCS did not depend on the presence of surface color. The results indicate that, relative to surface color, stored color knowledge was more influential in object recognition.