Literature DB >> 8776285

The effects of tobacco advertising: brand loyalty, brand switching, or market expansion?

R M Davis.   

Abstract

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Year:  1996        PMID： 8776285

Source DB:  PubMed          Journal:  Am J Prev Med        ISSN： 0749-3797            Impact factor:   5.043


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  4 in total

1.  Cigarette price and other factors associated with brand choice and brand loyalty in Zambia: findings from the ITC Zambia Survey.

Authors:  Ramzi G Salloum; Fastone Goma; Grieve Chelwa; Xi Cheng; Richard Zulu; Susan C Kaai; Anne C K Quah; James F Thrasher; Geoffrey T Fong
Journal:  Tob Control       Date:  2015-01-28       Impact factor: 7.552

2.  Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey.

Authors:  Genevieve A Cowie; Elena Swift; Ron Borland; Frank J Chaloupka; Geoffrey T Fong
Journal:  Tob Control       Date:  2013-09-27       Impact factor: 7.552

3.  It's complicated: Examining smokers' relationships with their cigarette brands.

Authors:  Sarah E Johnson; Blair N Coleman; Carol L Schmitt
Journal:  Psychol Addict Behav       Date:  2016-11-10

Review 4.  The role of tobacco advertising and promotion: themes employed in litigation by tobacco industry witnesses.

Authors:  Marvin E Goldberg; Ronald M Davis; Anne Marie O'Keefe
Journal:  Tob Control       Date:  2006-12       Impact factor: 7.552
  4 in total

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