Dissociative effect of massed repetition on implicit and explicit measures of memory.

Subjects saw or heard words presented once, or repeated 4 or 16 times in massed fashion, and then received an implicit or explicit memory test. Massed repetition did not increase priming on word fragment completion beyond that obtained from a single presentation but did enhance performance on various explicit tests (free recall, recognition, question cued recall, and word fragment cued recall) and an implicit general knowledge test. Modality of presentation affected implicit and explicit word fragment cued tests but did not affect performance on any of the other tests. Levels of processing affected performance on implicit and explicit question cued tests. These results are consistent with a transfer appropriate processing account of dissociations among memory measures and imply that massed repetition promotes conceptual processing but does not entail a repetition of perceptual-based processes responsible for priming on word fragment completion.