Subjective landmarks in perception and memory for spatial location.

Four experiments investigated the use of cognitive strategies for encoding spatial location in visual figures. Subjects reproduced the position of a dot in a square figure that had distance markers placed along two sides. Subjects' responses were biased toward imaginary points of intersection formed by the distance markers when subjects responded from memory (Experiment 1) or while viewing the figures (Experiment 2). Dots located at an intersection point were reproduced more accurately than those located off an intersection. These findings demonstrate that empty regions of a figure can serve as subjective landmarks for spatial localization. In Experiment 3, dot relocation was found to be similarly distorted toward physical cross marks placed at the intersections of distance markers, supporting the landmark hypothesis. The attraction of dots to intersection points depends on the viewer employing a strategy of mentally projecting from distance markers to form imaginary intersections, which makes intersection points salient landmarks for coding location of nearby stimulus dots. In Experiment 4, attraction toward intersection points was observed only when subjects employed the projection strategy and not when instructed to use a different encoding strategy.