Professional and business role orientations among practicing pharmacists.

This paper examines business and professional role orientations among practicing pharmacists. Data from pharmacists in six urban centres in Canada are examined, focusing on three questions: the co-existence of these two role orientations, the factors related to each and the relevance for actual practice behaviors. The data analyses show a lack of correlation between business and professional role orientations and their co-existence in some instances, the particular importance of work setting and current position for role orientation and beneficial practice behaviors related to high professional orientations.