Pavlov's "bells" and alcohol craving.

This study pertains to the reported factors governing the experience of craving in sober alcoholics. 150 alcoholics were administered a semi-structured interview and asked to report situations which triggered a desire to drink in a manner comparable to a conditioned stimulus. Respondents mentioned a wide variety of such stimuli, many of which were unique to certain individuals. Almost 93% reported at least one cue associated with heightened craving for alcohol. In the author's opinion, these results have important implications for treatment programs for alcoholics.