| Literature DB >> 3631372 |
R C Lefebvre, E A Harden, W Rakowski, T M Lasater, R A Carleton.
Abstract
Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show that programs of varying formats which target specific risk factors attract different types of participants. Implications for marketing strategy are discussed.Entities:
Mesh:
Year: 1987 PMID: 3631372 PMCID: PMC1647126 DOI: 10.2105/ajph.77.10.1342
Source DB: PubMed Journal: Am J Public Health ISSN: 0090-0036 Impact factor: 9.308