| Theme I: The Public Health workforce's low professional status and the uncertain future of public health workforce | Workforce crisis | “The main problem of the profession, I think, is not the training—but the employment afterward. There are too few jobs in the field of public health. Not enough available positions, positions for interns, and experts. It's very hard.” (Interviewee 22, PH Physician) “I'm not very optimistic about the future of this whole profession of public health as it is today. It is challenging to recruit staff. If you recruit staff, the worker leaves quickly because other places pay better.” (Interviewee 12, PH Physician) “The basis of any organization is its workforce. Currently, in public health, the profession's status is quite low. It reflects the low level of salary, but not only that, but it also reflects the basic format of the profession, which needs a change. We need to redefine the vision. I think we are in the middle of a deep public health workforce crisis.” (Interviewee 19, PH Physician) |
| The need for PH professional growth and development | “We have to grow; we have to get more power, to be involved in other aspects of health all the time. Not just during an epidemic. We must encourage public health professionals to present their opinions to the public on routine health issues, not just during an epidemic.” (Interviewee 30, Physician, Health Management) “Public health is a profession that should be at the forefront. But it suffers from terrible public relations, in my opinion. People do not come to study PH; people do not choose it as a profession. The COVID-19 crisis has trampled on the place of public health. I think it takes time and energy to push it forward. To raise public awareness and self-awareness as well. It is probably also our problem how we perceive ourselves and represent ourselves.” (Interviewee 11, PH Physician) |
| Theme II: The links between the community /field and higher education institutions | Gaps between training and practice | “There are gaps between training and the field. Environmental epidemiology, water, and food interventions, or smoking are issues that are not given enough attention during academic training. Health promotion is very much dependent on what district you work in. There is a large gap.” (Interviewee 19, PH Physician) “There is not much training on current issues such as the climate crisis and air quality. This is an issue that is less taught. The training concentrates greatly on basic epidemiology. It would be beneficial if there were further non-academic studies, as there are in all kinds of specializations.” (Interviewee 12, PH and Health Management Physician) |
| Research collaborations | “We don't have enough skilled workforce in research, epidemiology, and statistics. We have an excellent, incredible database on diseases. We were the first to report the data on the Long Covid in the world. Unfortunately, I did not have people with research competencies.” (Interviewee 25, PH Physician) “In training, there are not enough interfaces with other fields in medicine, not enough interfaces and research collaborations with nurses, doctors, and therapists. There is a professional unnecessary separation, and we should change it.” (Interviewee 2, PH Physician) |
| Practical experience | “Training in public health must be related to an internship or practicum. Implementing practical internships in health departments or medical organizations is necessary. It is not recommended to provide academic training in PH without involving practical experience and research work as part of the training.” (Interviewee 10, Health promotion professional) |
| Theme III: The importance of communication competencies | Communicating health messages in different channels | “The pandemic emphasized the importance of communication training, dealing with politics, and the ability to portray effective messages. All the preoccupation with information and involvement of politics in the field of public health—this is an area that needs more attention.” (Interviewee 19, PH Physician) “Decision-makers have ignored us; they think the government is also an expert in epidemiology. We need more communication competencies, knowledge to stand in front of an audience and communicate information to the public using different channels.” (Interviewee 11, PH Physician) |
| Cultural adaptation of messages to the public | “Communication competencies are competencies that need to be constantly maintained. We should identify communication competencies required in the current period. Everyone is exposed to technology, but there are minority groups who do not use this technology. Training programs should not only identify risk groups but also should learn how to convey health messages to special populations.” (Interviewee 11, PH Physician) |
| Theme IV: Improving Health Promotion | Expanding the practice of health promotion | “I think health promotion needs more training and competencies by using psychological methods, such as motivational tools, coaching, dynamic group facilitation competencies. I mean all these practical tools that help people make the change, help them participate in the processes of change. The Ministry of Health and its employees need to be better trained to work in health promotion. How to talk, how not to scare the public, and how to help people make the change. During the pandemic, they made all possible mistakes along the way and caused more opposition than could have been addressed otherwise.” (Interviewee 17, Health promotion professional) “One of the things that need to be done is to plan and evaluate interventions. You teach this [in schools of PH], but you don't always do it in practice. We must focus on planning health promotion interventions and plans adjusted to special populations.” (Interviewee 23, Health promotion professional and PH Physician) |
| Focus on prevention | “Public health has not been given the proper place. It is time for leaders to understand that more resources should be spent on prevention—it is much more effective than treating diseases. The pandemic did not help us so much because policymakers only dealt with treating patients…., and they forgot the real public health. Health promotion touches all areas and as such should be taught in any course and should be implemented in workplaces and not just taught in academia.” (Interviewee 6, PH Nurse) |
| Theme V: Increasing the roles of leadership, management, and partnership | Strengthening partnership | “Making knowledge accessible to the public and creating a common language, common vision, is very important, but I am talking about the people in the health system, in the education system, in the system of other government ministries. We need partners to carry out all kinds of actions. For example, local authorities. So, if there is a lack of leadership, common language, and common knowledge, that's a problem.” (Interviewee 15, PH Physician) “We need to significantly expand the training in various areas and expand the services and partnership in the field of PH and health promotion with the local authorities, strengthen this connection and turn it into something strongly organic. There is no doubt that local authorities have a significant role in PH.” (Interviewee 26, PH and Health Management Physician) |
| Decision-making competencies | “The COVID-19 crisis showed us all the important need to be well qualified in making decisions under conditions of uncertainty and pressure. To face not-so-simple objections and to know how to discriminate between the essential information and the non-essential.” (Interviewee 21, PH and Health Management Physician) |
| Leadership and management competencies | “The COVID-19 crisis exposed the deficiencies in competencies such as assertiveness and negotiation, leadership and tackling new national challenges. These competencies need to be strengthened.” (Interviewee 4, PH Nurse) “As we saw during the pandemic, it is very important that PH leaders know how to deal with politics and have the ability to carry out effective advocacy. We have also seen this in the past at all sorts of events. During the COVID-19 crisis, we understand how critical it is” (Interviewee 19, PH Physician) |
| Theme VI: Innovations in Public Health management | Enhancing innovative computer-based and digital technologies | “The whole digital issue needs significant improvement. The saddest thing is that Israel is well developed in digital capabilities and technological innovation. Still, we are not sufficiently implementing innovative epidemiological technologies such as computer-based methods.” (Interviewee 4, PH Nurse) “I think one of the things we were missing, especially during the COVID-19 crisis, was the issue of information systems. Innovative software that can perform epidemiological calculations is critical, the future will use medical decision support systems, and it must be implemented in public health.” (Interviewee 8, PH Physician) |
| Fostering a strong technological infrastructure for rapid and professional decision-making | “It is necessary to invest in innovation and create technical and other interfaces to map health status. We should get information about the population's health; that should be the vision. This infrastructure should be extended to other diseases, not only infectious but also cancer, diabetes, and even environmental-related health diseases.” (Interviewee 9, PH Physician) |