| Literature DB >> 35971156 |
Luke N Allen1, Bakgaki Ratshaa2, David Macleod3, Nigel Bolster3,4, Matthew Burton3, Min Kim3, Andrew Bastawrous3,4, Ari Ho-Foster2, Hannah Chroston3, Oathokwa Nkomazana2.
Abstract
BACKGROUND: Clinic non-attendance rates are high across the African continent. Emerging evidence suggests that phone-based reminder messages could make a small but important contribution to reducing non-attendance. We will use behavioural economics principles to develop an SMS and voice reminder message to improve attendance rates in a school-based eye screening programme in Botswana.Entities:
Keywords: Adaptive RCT; Behavioural economics; Health services research; Reminder messages; mHealth
Mesh:
Year: 2022 PMID: 35971156 PMCID: PMC9377141 DOI: 10.1186/s13063-022-06519-y
Source DB: PubMed Journal: Trials ISSN: 1745-6215 Impact factor: 2.728
Control and intervention reminder messages
Go [name], one wa tlhatlhobiwa matlho mme ga fitlhelwa ona le bothata jwa matlho. Ka jalo, tla ko [location] ka di [date] go tlhatlhobiwa.O kopiwa go tla le karata ya gago ya botsogo. Dear [name], you were examined and found to have an eye problem. Kindly report to [location] on [date] for assessment. Please come with your clinic card. Go motsadi: Re lemogile ngwana wa gago [child’s name] fa ana le bothata jwa matlho. Se, se ka ama tiro ya gagwe ya sekolo. Tswee-tswee, tsisa [child’s name] ko sekolong ka [location and time] o tla tlhatlhobiwa matlho a sa duele Se, se direlwa ngwana mongwe le mongwe mo sekolong yoo nang le bothata jwa matlho Re ka leboga go le bona ka [day and time]. Kea leboga [Leina la ngaka] Dear parent, we have found that your child [child’s name] has an eye problem. This may affect [his / her] schoolwork. Please bring [child’s name] to [location] at [time], [day, date]. We will be doing a free medical check-up for all the children with eye problems in the school. We look forward to seeing [child’s name] on [day and time]. Many thanks, Dr [name], Ministry of Health Dumelang: Ke bidiwa ngaka Dineo, go tswa ko lephateng la botsogo. Ngwana wa gago [leina la ngwna] o tlhatlhobilwe matlho mo bogaufing, mme a fitlhelwa a na le bothata jwa matlho. Fa a ka seka a alafiwa , go ka ama tiro ya gagwe ya sekolo. Setlhopha sa rona sa botsogo, se tlaa bo se le ko sekolong sa ga [leina la ngwana] ka [letsatsi le nako]. Tswee.tswee tsisa ngwana wa gago go tlhatlhobiwa go sena dituelo. Se, se direlwa ngwana mongwe le mongwe yoo nang le bothata jwa matlho. Kea leboga [Leina la ngaka] Hello, my name is Dr [name] from the Ministry of Health. Your child [child’s name] recently had [his/her] eyes checked at school and was found to have an eye problem. If this is not corrected, it could affect their schoolwork. Our medical team will be at [location] on [date/time]. Please bring your child to get a free medical assessment. This is offered to all children with eye problems. We look forward to seeing you and your child on [date/time] Many thanks, Dr [name]. |
The ‘MINDSPACE’ framework and application for phone-based reminder messages
| Principles | Application |
|---|---|
| Messenger | People are heavily influenced by the authority and credibility of the person sending the message, so the reminder messages should be signed-off by a trusted official/professional. |
| Incentives | People are more sensitive to losses than gains, so the reminders should frame non-attendance as a loss. |
| Norms | People want to fit in and are strongly influenced by the actions of others, so the reminders should signal that attendance is the norm. |
| Defaults | People tend to ‘go with the flow’ and use pre-set options, so attendance should be the default option in the reminders. |
| Salience | People are drawn to things that are novel and appear relevant to them, so the reminders should be personalised and stress the novelty of the opportunity. |
| Priming | Peoples’ decisions are commonly influenced by subconscious cues in their environment. We cannot influence this via phone-message. |
| Affect | Peoples’ decisions are often based on emotional associations rather than facts, so the reminders should seek to make emotive arguments for attendance. |
| Commitments | People seek to be consistent with public promises and reciprocate acts, so the reminders should aim to elicit a commitment to attend and stress the social expectation of attendance. |
| Ego | People act in ways that support the impression of a positive self-image, so the reminders should reinforce the message that attendance is consistent with recipients’ positive self-perceptions. |
Fig. 1First draft SMS reminder. Note: ‘Tebogo’ and ‘Dr Dineo’ are not real names
Fig. 2Interaction between patient flow and the adaptive trial algorithm
Fig. 3Allocation flow diagram
| Title {1} | Protocol for an automated, pragmatic, embedded, adaptive randomised controlled trial: behavioural economics-informed mobile phone-based reminder messages to improve clinic attendance in a Botswanan schools-based vision screening programme |
| Trial registration {2a and 2b}. | ISRCTN96528723 |
| Protocol version {3} | Version 1. January 2022. |
| Funding {4} | This work was supported by the National Institute for Health Research (NIHR) (using the UK’s Official Development Assistance (ODA) Funding) and Wellcome [grant reference 215633/Z/19/Z] under the NIHR-Wellcome Partnership for Global Health Research. |
| Author details {5a} | Dr Luke N Allen, luke.allen@lshtm.ac.uk, LSHTM Bakgaki Ratshaa, bakgaki@gmail.com, University of Botswana Dr David Macleod, david.macleod@lshtm.ac.uk, LSHTM Dr Nigel Bolster, nigel@peekvision.org, Peek Vision and LSHTM Prof Matthew Burton, matthew.burton@lshtm.ac.uk, LSHTM Min Kim, min.kim@lshtm.ac.uk, LSHTM Prof Andrew Bastawrous, andrew.bastawrous@lshtm.ac.uk, LSHTM and Peek Vision Mr Ari Ho-Foster, hofostera@ub.ac.bw, University of Botswana Mrs Hannah Chroston, Hannah.Chroston@lshtm.ac.uk, LSHTM Prof Oathokwa Nkomazana, nkomazanao@UB.AC.BW, University of Botswana |
| Name and contact information for the trial sponsor {5b} | For further information regarding the sponsorship conditions, please contact the Research Governance and Integrity Office: London School of Hygiene & Tropical Medicine Keppel Street London WC1E 7HT Tel: +44 207 927 2626 Email: RGIO@lshtm.ac.uk |
| Role of sponsor {5c} | Delegated responsibilities will be assigned locally. The study funders will not have any role in- or ultimate authority over the study design; collection, management, analysis, and interpretation of data; writing of the report; or the decision to submit the report for publication. |
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| Adverse event (AE) | Any untoward medical occurrence in a patient or study participant |
| Serious adverse event (SAE) | A serious event is any untoward medical occurrence that: Results in death Is life-threatening Requires inpatient hospitalisation or prolongation of existing hospitalisation Results in persistent or significant disability/incapacity Consists of a congenital anomaly or birth defect Other ‘important medical events’ may also be considered serious if they jeopardise the participant or require an intervention to prevent one of the above consequences. |