| Literature DB >> 35962358 |
D A Back1,2, K Estel3, D Pförringer4, S Tsitsilonis5, J Bachner6, C Willy3, H P Becker3.
Abstract
INTRODUCTION: Regional health care networks with interfaces between clinics, general practitioners and patients can act faster when utilizing digital measures. This manuscript describes the establishment of an online video consultation service in a clinic and its broad health care region to exemplify challenges and solutions for potential future approaches from a management perspective.Entities:
Keywords: Analysis; Case management; Community health network; Patients; Telemedicine
Mesh:
Year: 2022 PMID: 35962358 PMCID: PMC9372946 DOI: 10.1186/s12913-022-08352-0
Source DB: PubMed Journal: BMC Health Serv Res ISSN: 1472-6963 Impact factor: 2.908
Fig. 1Section of a process map of core, part and support processes at Bundeswehr Hospital Berlin focusing on outpatient processes
Fig. 2Process map including key stakeholders (Abbreviation: QM = quality management)
SWOT analysis for the introduction of online video consultations in orthopedics/traumatology at Bundeswehr Hospital Berlin and its regional catchment area
Existing high demand due to efficiency streamlining of the existing processes for - Patients (faster decision-making, avoidance of long journeys, sometimes with complaints from the patients, necessary driver position, also often with several hours or whole-day absences from work) - GPs (faster decision-making, faster and personalized professional support) - Specialists (faster initiation of required diagnostics and, if necessary, therapy paths, concentration of capacities in the outpatient clinic for more complex cases) Motivation of the doctors involved, "unbureaucratic" funding | Thin staffing in the outpatient department at the hospital, Dependence on the acceptance of medical users Lengthy structural process management (in the hospital's higher-level system network) | |
Increased efficiency of the treatment processes for patients, potential cost reductions (travel/absence costs, earlier decisions and start of treatments) Higher satisfaction of the patients, GPs and specialists involved with their daily work and employers Networking with civil institutions, opening up the health organization for "digital health solutions “ | Data protection Hacking attacks, lack of funding approval |
BCG Matrix with the relative market share (X-Axis), potential market growth (in %, Y-Axis) and positioning of the Project “Online Video Consultation” as a “question mark”
| Question mark X | Star | |
|---|---|---|
| Poor Dog | Cash Cow | |
Change management analysis of the implementation of OVCs according to Kotter [28]
| 1. Create a sense of urgency | This can be done by analyzing the respective actual situation of the clinic and extrapolated data of a possible OVC application (time savings, patient satisfaction and acquisition, etc.). From the experience gained, this is best done by convincing patients of the effectiveness and quality of OVCs from the ongoing process (e.g., interest of patients). |
| 2. Establish a leadership coalition | The basis is the support of the clinical and commercial management of the clinic. Then, all specialists and senior physicians should be brought on board for their respective functional areas. In the course of the project, regular exchange and low-threshold support for the implementation must be ensured. |
| 3. Develop a vision and strategy | In this project, the vision was to digitally support existing patient treatment. This was to be communicated to the staff on a regular basis. In perspective, there should be a strategy to expand the offer to other clinics, hospitals and health regions. Here, other digital tools should also be included to improve the treatment of patients and facilitate the work of staff. |
| 4. Communicate vision of change | This takes place in personal discussions and further training, especially at the clinic but also in telephone calls and e-mails to the participating GPs. |
| 5. Enable employees on a broader base | Doctors, as well as receptionists and nurses, are instructed in the use of OVCs to learn and adopt the technique. |
| 6. Secure quick wins | For this purpose, planned OVCs can be used by a few enthusiastic specialists and selected patients with corresponding evaluations of their satisfaction and objective data acquisition (time saving, etc.). |
| 7. Consolidate successes and initiate further change | Consolidation can be achieved by establishing and reinforcing the processes. Further applications, such as digital speech analysis or diagnostic support by means of artificial intelligence, will represent the future. |
| 8. Fastening new approaches in the culture | A culture of digital support for the daily routine of doctors and nurses will become an important topic in the coming years in the respective clinic and beyond. |
Fig. 3The PDCA cycle according to Deming, applied to the online video consultation project (Star-Mark: current status)