Spatial task relevance modulates value-driven attentional capture.

Attention tends to be attracted to visual features previously associated with reward. To date, nearly all existing studies examined value-associated stimuli at or near potential target locations, making such locations meaningful to inspect. The present experiments examined whether the attentional priority of a value-associated stimulus depends on its location-wise task relevance. In three experiments we used an RSVP task to compare the attentional demands of a value-associated peripheral distractor to that of a distractor associated with the top-down search goal. At a peripheral location that could never contain the target, a value-associated color did not capture attention. In contrast, at the same location, a distractor in a goal-matching color did capture attention. The results show that value-associated stimuli lose their attentional priority at task-irrelevant locations, in contrast to other types of stimuli that capture attention.