| Literature DB >> 35402471 |
Lada Timotijevic1, Indira Carr2, Javier De La Cueva3, Tome Eftimov4, Charo E Hodgkins1, Barbara Koroušić Seljak4, Bent E Mikkelsen5, Trond Selnes6, Pieter Van't Veer6, Karin Zimmermann6.
Abstract
The focus of the current paper is on a design of responsible governance of food consumer science e-infrastructure using the case study Determinants and Intake Data Platform (DI Data Platform). One of the key challenges for implementation of the DI Data Platform is how to develop responsible governance that observes the ethical and legal frameworks of big data research and innovation, whilst simultaneously capitalizing on huge opportunities offered by open science and the use of big data in food consumer science research. We address this challenge with a specific focus on four key governance considerations: data type and technology; data ownership and intellectual property; data privacy and security; and institutional arrangements for ethical governance. The paper concludes with a set of responsible research governance principles that can inform the implementation of DI Data Platform, and in particular: consider both individual and group privacy; monitor the power and control (e.g., between the scientist and the research participant) in the process of research; question the veracity of new knowledge based on big data analytics; understand the diverse interpretations of scientists' responsibility across different jurisdictions.Entities:
Keywords: big data; data quality; ethical; food consumer behavior; food consumer choice; interoperability; machine learning; standardization
Year: 2022 PMID: 35402471 PMCID: PMC8984108 DOI: 10.3389/fnut.2021.795802
Source DB: PubMed Journal: Front Nutr ISSN: 2296-861X
Figure 1Core offering of DI “Richfields” Data Platform - a minimum viable product.
Examples of research and innovation domains of food nutrition and health research that can be supported by determinants and intake data platform.
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| Building blocks of the food system | Food chain: food security, safety, quality, environmental sustainability | Consumer behavior: Determinants and intake of foods and nutrients | Consumer health: Status and function of the body, up to risk for health and disease | Development into coherent research domain | ||
| Consumers, foods and diets | Food reformulation toward energy-poor and nutrient- rich food supply | Innovative assessments by apps, sensors, wearables; ambulatory monitoring Communication of environmental sustainability of food supply to consumers and stakeholders. | Sensors and wearables for e.g., heart rate monitoring, blood glucose, lipids, etc. | Food Consumer science | ||
| Sustainable products and replacers of animal proteins design according to consumer needs | Food choices, preferences, hunger and satiety, behavior. | Biomolecular, (bio) chemical mechanisms and (patho-) physiological disease pathways for major chronic diseases and nutritional deficiencies. | ||||
| High (nutritional) quality foods for acceptable prices | Interoperable EU-nutrition surveillance system, incl physical activity and psycho-social determinants. | Personalized nutrition for clinical settings and high risk groups; standard for dieticians, available to citizens. | ||||
| Data from social surveys, nutritional epidemiology and community interventions are interoperable and link to pan-EU multicentre studies; they include health and safety issues and can line up with other food systems outcomes (social, environmental, economic). | ||||||
| Consumers and the food environment | Portion sizes and labeling | Communication of health and nutritional quality of food products in food environments to consumers | Using big data to link consumer behavior and health risks. | Food systems science | ||
| Access and affordability to foods for all socio-economic groups | Communication of environmental sustainability of food products and food chain to consumers and stakeholders in food environment | Precision nutrition – linking genetics, food environment and behavior. | ||||
| Consumers and food supply chain | Standardized and valid LCAs on GHGe, LU and FFU. From farmgate, regional distributed center, consumer, waste. | Recipes/food composition enriches FCDBs | Food producers, retailers, restaurants and catering can evaluate the health and sustainability of their products, recipes and menus through transparent and standardized procedures, benchmarking their corporate responsibility | Agri-food science | ||
| Closed nutrient cycles, e.g., for carbon and nitrogen, eutrophication and acidification minimized. | ||||||
| Sourcing of commodities respects social justice, equity, animal welfare and biodiversity | Alternatives for animal protein | Production quantities, nutrients and food processing meet health requirements. | ||||
Review of ICT used by retail and market research organizations.
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| Retail | Consumer location sensing technologies | Geo-fencing | Smartphones, GPS-devices | Location data involving a location-sensitive device (eg. smartphones with GPS) | RetailNext (Aurora, Mobile Engage), Euclid (Traffic, Insight), Shopkick (shopBeacon), Brickstream (Brickstream 3D+), Axper (3D vision, Sentinel), PathTracker |
| Wi-Fi | Smartphones, tablets | Location data of smartphones connected to Wi-Fi | |||
| Bluetooth low energy (BLE) | iBeacon-compatible transmitters, smartphones | Proximity data to Bluetooth beacons of enabled smartphones | |||
| Visual systems | Analog or IP cameras, infrared cameras | Visual tracking data | |||
| RFID technology | Smartphone RFID reader, RFID sensors | Consumer real-time product choice and purchasing data. Aggregated shopper tracking data to determine shopping speed, purchasing speed, and geography of trips. | |||
| Combination of technologies mentioned above | Several sensors available that combines different data capturing technologies. E.g., Aurora from Retailnext combines video technology with BLE and WIFI. | ||||
| E-commerce and m-Commerce | Online analytic tools for personal computers | Smartphone, personal computer, tablet | Web browsing patterns and online shopping patterns (Cookie data), online purchasing data | Adobe marketing cloud (Adobe), Virtual stores (Walmart) | |
| Online analytic tools for mobile devices | Smartphone, personal computer, tablet | Mobile phone data | |||
| Social media | Social media sentiment analysis data | Kellogg's tweet shop | |||
| Point of sale technologies | Barcode technology | Digital barcode scanner, Smartphone barcode app (mobile point of sale), self-service checkouts, tablets, NFC tags | Consumer grocery shopping data | GfK ConsumerScan "Mini-Danmark, Mobile Point-of-Sale (SCANDIT), NFC tags in Casino supermarkets (France) | |
| Other point of sale hardware | Payment terminals, weighing sensors, cash registers | Amount owed, weight, money transactions | |||
| Cloud based Point-of-sale software | Uses data from devices mentioned in barcode technology and other point of sale hardware | Epos Now, Lightspeed Retail, Revel Systems, Lavu iPad POS | |||
| Traditional point of sale software | Uses data from devices mentioned in barcode technology and other point of sale hardware (except smartphone barcode scanners) | AIMsi, AmberPOS, RetailSTAR | |||
| Market research organization | Automated voice response and voice recognition | Interactive voice response survey | Touchscreen, freephone, post-call transfer to survey line, computer aided telephone interviews, web, email and SMS | Consumer feedback on product purchased and used | Vision OneTotalRecall |
| Digital observation and video | Digital diary and video recording | Webcam, smartphone, tablets, video camera, or some other type of digital audio/video recording device. | Consumer can either speak into the camera to describe a situation or feeling, or can take us on a tour, so to speak. | Olinger digital video diary | |
| Geo-location | GPS technology | Smart phone using apps with image, video capturing and survey questionnaire and integrated location | Photograph and record in-the-moment data in a specific location. | SSI's mobile QuickThoughts® 2.0 app. Geo-Intercepts app with features such as: GeoValidation, GeoIntensity and GeoNotification®. | |
| Neuromarketing research | Neuromarketing techniques | Smart phone, tablet and laptops using facial recognition and other neuro analytics software | Captures the expressions and emotions people exhibited toward using a product | Face Reader- Noldus IREACT and eye tracking- one vision |
Potential opportunities and associated limitations for the scientific use of purchase, preparation, and consumption consumer-generated data.
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| Purchase | • Inferences about the trends at the population level linked to purchase intention/food spend etc | • Cannot directly link to an individual purchase |
| Preparation | • People's search behavior online | • Links to individual preparation behavior |
| Consumption | • People's individual food intake profiles | • Quality/completeness of the underlying food composition databases questionable |