Late frontal positivity effects in Self-referential Memory: Unique to the Self?

The self-reference effect in memory (SRE), in which stimuli related to self are better remembered than other stimuli, has been studied often in the fMRI literature, but much less with EEG. In two experiments, we investigated how self-referencing modulated event-related potential (ERP) markers of the subsequent memory effect, testing whether the same components that reflect memory success are impacted or whether unique components are modulated by self-referencing. Participants were asked to evaluate whether an adjective accurately described either the self or a given other by making a yes/no key press during EEG recording. Then participants were given a surprise recognition memory test where they judged each adjective as old or new. We observed a main effect of self-relevance on a late positivity at right frontal electrodes. A very similar effect was observed when comparing words subsequently remembered to those that were forgotten. However, no interaction was found between self-relevance and subsequent memory, suggesting the frontal positivity is not exclusive to the SRE, but instead a reflection of deeper encoding that leads to better memory. Thus, this frontal positivity may be a marker of a deeper encoding process that is elicited by self-referencing but not exclusive to the SRE.