Amelie G Ramirez 1 , Rosalie P Aguilar 1 , Amanda Merck 1 , Cliff Despres 1 , Pramod Sukumaran 1 , Stacy Cantu-Pawlik 1 , Patricia Chalela 1 Show Affiliations »
Abstract
BACKGROUND: Latinx people comprise 18% of the US adult population and a large share of youth and continue to experience inequities that perpetuate health disparities. To engage Latinx people in advocacy for health equity based on this population's heavy share of smartphone, social media, and Twitter users, Salud America! launched the #SaludTues Tweetchat series. In this paper, we explore the use of #SaludTues to promote advocacy for Latinx health equity. OBJECTIVE: This study aims to understand how #SaludTues Tweetchats are used to promote dissemination of culturally relevant information on social determinants of health, to determine whether tweetchats serve to drive web traffic to the Salud America! website, and to understand who participates in #SaludTues Tweetchats and what we can learn about the participants. We also aim to share our own experiences and present a step-by-step guide of how tweetchats are planned, developed, promoted, and executed. METHODS: We explored tweetchat data collected between 2014 and 2018 using Symplur and Google Analytics to identify groups of stakeholders and web traffic. Network analysis and mapping tools were also used to derive insights from this series of chats. RESULTS: We conducted 187 chats with 24,609 reported users, 177,466 tweets, and more than 1.87 billion impressions using the hashtag #SaludTues during this span, demonstrating effective dissemination of and exposure to culturally relevant information. Traffic to the Salud America! website was higher on Tuesdays than any other day of the week, suggesting that #SaludTues Tweetchats acted effectively as a website traffic-driving tool. Most participants came from advocacy organizations (165/1000, 16.5%) and other health care-related organizations (162/1000, 16.2%), whereas others were unknown users (147/1000, 14.7%) and individual users outside of the health care sector (117/1000, 11.7%). The majority of participants were located in Texas, California, New York, and Florida, all states with high Latinx populations. CONCLUSIONS: Carefully planned, culturally relevant tweetchats such as #SaludTues can be a powerful tool for public health practitioners and advocates to engage audiences on Twitter around health issues, advocacy, and policy solutions for Latino health equity. Further information is needed to determine the effect that #SaludTues Tweetchats have on self- and collective efficacy for advocacy in the area of Latino health equity. ©Amelie G Ramirez, Rosalie P Aguilar, Amanda Merck, Cliff Despres, Pramod Sukumaran, Stacy Cantu-Pawlik, Patricia Chalela. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 01.03.2021.
BACKGROUND: Latinx people comprise 18% of the US adult population and a large share of youth and continue to experience inequities that perpetuate health disparities. To engage Latinx people in advocacy for health equity based on this population's heavy share of smartphone, social media, and Twitter users, Salud America! launched the #SaludTues Tweet chat series. In this paper, we explore the use of #SaludTues to promote advocacy for Latinx health equity. OBJECTIVE: This study aims to understand how #SaludTues Tweet chats are used to promote dissemination of culturally relevant information on social determinants of health, to determine whether tweet chats serve to drive web traffic to the Salud America! website, and to understand who participates in #SaludTues Tweet chats and what we can learn about the participants . We also aim to share our own experiences and present a step-by-step guide of how tweet chats are planned, developed, promoted, and executed. METHODS: We explored tweet chat data collected between 2014 and 2018 using Symplur and Google Analytics to identify groups of stakeholders and web traffic. Network analysis and mapping tools were also used to derive insights from this series of chats. RESULTS: We conducted 187 chats with 24,609 reported users, 177,466 tweets , and more than 1.87 billion impressions using the hashtag #SaludTues during this span, demonstrating effective dissemination of and exposure to culturally relevant information. Traffic to the Salud America! website was higher on Tuesdays than any other day of the week, suggesting that #SaludTues Tweet chats acted effectively as a website traffic-driving tool. Most participants came from advocacy organizations (165/1000, 16.5%) and other health care-related organizations (162/1000, 16.2%), whereas others were unknown users (147/1000, 14.7%) and individual users outside of the health care sector (117/1000, 11.7%). The majority of participants were located in Texas, California, New York, and Florida, all states with high Latinx populations. CONCLUSIONS: Carefully planned, culturally relevant tweet chats such as #SaludTues can be a powerful tool for public health practitioners and advocates to engage audiences on Twitter around health issues, advocacy, and policy solutions for Latino health equity. Further information is needed to determine the effect that #SaludTues Tweet chats have on self- and collective efficacy for advocacy in the area of Latino health equity. ©Amelie G Ramirez, Rosalie P Aguilar, Amanda Merck, Cliff Despres, Pramod Sukumaran, Stacy Cantu-Pawlik, Patricia Chalela. Originally published in JMIR Public Health and Surveillance (http://publichealth.jmir.org), 01.03.2021.
Entities: Chemical
Disease
Gene
Species
Keywords:
Latino; community health; health communication; health equity; mobile phone; policy; social cognitive theory; social media
Year: 2021
PMID： 33646131 PMCID： PMC7961409 DOI： 10.2196/21266
Source DB: PubMed Journal: JMIR Public Health Surveill ISSN： 2369-2960