| Literature DB >> 32373447 |
Allison L Groom1, Thanh-Huyen T Vu2, Anshula Kesh1, Joy L Hart3, Kandi L Walker3, Aida L Giachello2, Clara G Sears3, Lindsay K Tompkins3, Delvon T Mattingly3, Robyn L Landry1, Rose Marie Robertson1, Thomas J Payne4.
Abstract
Among youth who use electronic nicotine delivery systems (ENDS), e-cigarettes are often the first tobacco product tried. Flavor is a common reason for experimentation with e-cigarettes. This study assessed flavor preferences and the choice of ENDS as an initial product among youth by selected demographic characteristics. The analysis sample included 1549 participants who had ever tried ENDS, drawn from a national online survey of youth aged 13-18 in 2017. Fruit was the most common favorite flavor among ENDS users, followed by menthol/mint/wintergreen. Preference for flavor varied by age, sex and racial/ethnic background. ENDS were the tobacco products most likely to be tried first, particularly among participants under age 17. Those who preferred fruit flavor were twice as likely to have tried ENDS first, compared to those with other flavor preferences, while those who preferred menthol/mint/wintergreen flavor were half as likely to have tried ENDS first. Our findings support an association between flavor and ENDS use. Our research supports previous findings indicating that: 1) flavor is one of the primary reasons for experimentation with ENDS among youth; 2) fruit flavor is strongly associated with use of ENDS as the first tobacco product; and 3) preference of fruit flavor varies by age, sex and racial/ethnic background. These findings have relevance for developing targeted messages for specific youth audiences and implications for tobacco regulatory policies. In addition to January 2020 federal regulations, the authors recommend tighter restrictions, specifically that the marketing and sale of all e-cigarette flavors other than tobacco be eliminated.Entities:
Keywords: Adolescents; Electronic nicotine delivery systems; Vaping; Vulnerable populations
Year: 2020 PMID: 32373447 PMCID: PMC7191037 DOI: 10.1016/j.pmedr.2020.101094
Source DB: PubMed Journal: Prev Med Rep ISSN: 2211-3355
Flavor Preference by Demographic Characteristics*
| Characteristics | ALL | Which flavor of electronic nicotine product is your favorite? | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tobacco | Menthol, mint | Fruit | Candy | Sweet | Coffee | Chocolate | Alcohol | Spice | Others ** | Don’t know | ||
| N | 1549 | 90 | 155 | 460 | 118 | 96 | 98 | 99 | 17 | 3 | 128 | 285 |
| Age Groups‡ | ||||||||||||
| 13–14 | 218 | 22 | 16 | 52 | 4 | 22 | 10 | 18 | 0 | 1 | 17 | 57 |
| 14.1% | 10.2% | 7.4% | 23.6% | 1.8% | 10.0% | 4.7% | 8.0% | 0.0% | 0.5% | 7.7% | 26.0% | |
| 15–16 | 537 | 25 | 47 | 160 | 35 | 20 | 43 | 43 | 7 | 0 | 49 | 107 |
| 34.7% | 4.7% | 8.7% | 29.8% | 6.6% | 3.7% | 8.1% | 8.1% | 1.4% | 0.0% | 9.1% | 19.9% | |
| 17–18 | 794 | 42 | 92 | 249 | 79 | 54 | 44 | 38 | 9 | 2 | 62 | 122 |
| 51.3% | 5.3% | 11.6% | 31.3% | 10.0% | 6.9% | 5.6% | 4.8% | 1.2% | 0.2% | 7.8% | 15.3% | |
| Sex‡ | ||||||||||||
| Male | 882 | 61 | 102 | 242 | 69 | 53 | 69 | 69 | 5 | 2 | 81 | 128 |
| 56.9% | 7.0% | 11.6% | 27.4% | 7.8% | 6.0% | 7.8% | 7.8% | 0.6% | 0.3% | 9.2% | 14.5% | |
| Female | 668 | 29 | 53 | 218 | 50 | 43 | 29 | 30 | 12 | 0 | 46 | 158 |
| 43.1% | 4.3% | 7.9% | 32.7% | 7.4% | 6.5% | 4.3% | 4.6% | 1.8% | 0.0% | 6.9% | 23.6% | |
| Race/Ethnicity† | ||||||||||||
| Hispanic | 336 | 15 | 37 | 109 | 29 | 28 | 21 | 23 | 8 | 0 | 20 | 47 |
| 21.7% | 4.4% | 10.9% | 32.2% | 8.5% | 8.3% | 6.2% | 6.8% | 2.4% | 0.0% | 6.1% | 14.1% | |
| Non-Hispanic | 998 | 66 | 103 | 276 | 68 | 60 | 68 | 64 | 7 | 1 | 88 | 196 |
| 64.4% | 6.6% | 10.4% | 27.6% | 6.9% | 6.0% | 6.8% | 6.4% | 0.7% | 0.1% | 8.9% | 19.6% | |
| Non-Hispanic | 157 | 8 | 7 | 55 | 15 | 5 | 8 | 9 | 1 | 1 | 13 | 34 |
| 10.1% | 4.8% | 4.7% | 35.3% | 9.3% | 3.3% | 5.1% | 5.7% | 0.9% | 0.9% | 8.2% | 21.8% | |
| Non-Hispanic | 57 | 2 | 7 | 20 | 7 | 3 | 1 | 4 | 0 | 0 | 6 | 8 |
| 3.7% | 2.9% | 12.7% | 35.6% | 11.6% | 5.0% | 2.2% | 6.1% | 0.0% | 0.0% | 10.4% | 13.5% | |
* N = 1,549, data are weighted row percentages
**Others (8.2%) includes other flavors (2.2%) and “none of the above” (6.0%); *** Asian/Pacific Islander/Multiple races
† P-value < 0.05, ‡ P-value < 0.001 for group comparisons across flavor preference groups based on χ2 tests (excluding cells with 0 frequency).
Fig. 1Multivariable Adjusted Odds Ratios (95% CI) of Preferred Flavor.
Type of First Tried Tobacco Product by Demographic Characteristics.*
| Characteristics | ALL | Which of the following type of tobacco did you try first? Choose one. | ||||||
|---|---|---|---|---|---|---|---|---|
| Electronic nicotine products | Cigarettes | Traditional cigars | Cigarillos | Smokeless tobacco | Hookahs to smoke tobacco | Other products** | ||
| N | 1549 | 748 | 510 | 33 | 64 | 62 | 88 | 44 |
| Age Groups† | ||||||||
| 13–14 | 218 | 114 | 65 | 7 | 5 | 12 | 10 | 6 |
| 14.1% | 52.1% | 29.9% | 3.2% | 2.2% | 5.5% | 4.6% | 2.6% | |
| 15–16 | 537 | 292 | 156 | 7 | 20 | 14 | 30 | 18 |
| 34.7% | 54.4% | 29.0% | 1.3% | 3.7% | 2.6% | 5.6% | 3.4% | |
| 17–18 | 794 | 342 | 289 | 19 | 40 | 36 | 48 | 20 |
| 51.3% | 43.1% | 36.4% | 2.4% | 5.0% | 4.5% | 6.0% | 2.5% | |
| Sex‡ | ||||||||
| Male | 882 | 407 | 265 | 27 | 38 | 54 | 52 | 41 |
| 56.9% | 46.1% | 30.0% | 3.0% | 4.3% | 6.1% | 5.9% | 4.7% | |
| Female | 668 | 342 | 246 | 6 | 27 | 8 | 36 | 3 |
| 43.1% | 51.2% | 36.8% | 1.0% | 4.0% | 1.2% | 5.5% | 0.4% | |
| Race/Ethnicity‡ | ||||||||
| Hispanic | 336 | 173 | 101 | 8 | 15 | 0 | 28 | 11 |
| 21.7% | 51.4% | 30.1% | 2.4% | 4.4% | 0.1% | 8.4% | 3.3% | |
| Non-Hispanic | 998 | 459 | 351 | 20 | 37 | 59 | 43 | 28 |
| 64.4% | 46.0% | 35.2% | 2.1% | 3.7% | 5.9% | 4.3% | 2.8% | |
| Non-Hispanic | 157 | 86 | 37 | 4 | 11 | 2 | 14 | 3 |
| 10.1% | 54.5% | 23.8% | 2.8% | 7.0% | 1.3% | 8.8% | 1.9% | |
| Non-Hispanic | 57 | 30 | 20 | 0 | 1 | 1 | 3 | 2 |
| 3.7% | 53.1% | 35.1% | 0.2% | 2.4% | 1.5% | 4.8% | 3.0% | |
* N = 1–549- data are weighted row percentages; ** Includes little or filtered cigars- dissolvable tobacco products- bidis and kreteks- or others; *** Asian/Pacific Islander/Multiple races.
† P-value < 0.01- ‡ P-value < 0.001 for group comparisons across types of first tried tobacco product based on χ2 tests (excluding cells with 0 freque.
Fig. 2Multivariable Adjusted Odds Ratios (95% CI) of Trying ENDS First.