Moving towards sustainable purchase behavior: examining the determinants of consumers' intentions to adopt electric vehicles.

Electric vehicles (EVs) are known to be effective in reducing dependence on fossil fuels, in turn reducing the emission of greenhouse gas and other pollutants. To promote EVs, considerable efforts and measures have been taken. However, the public's awareness and acceptance of EVs are still low, which has affected the diffusion of EVs in the market. Based on the stimulus-organism-response (SOR) framework, this research aims to explore how consumers' EV driving experience (S) affects their emotions and cognitions regarding EVs (O: perceived relative advantage, perceived ease of use, and perceived risk of EVs) and then activates their intentions to adopt EVs (R). Based on survey data from 692 respondents, the results suggested that consumers' EV driving experience has a significantly positive effect on perceived relative advantage and perceived ease of use, and then perceived relative advantage and perceived ease of use positively affect consumers' intentions to adopt EVs. The EV driving experience negatively affects perceived risk, and perceived risk is also negatively associated with EV adoption intentions. Furthermore, consumers' EV driving experience also has a significant direct effect on EV adoption intentions. Based on the research results, relevant recommendations and suggestions have been proposed to promote EVs from the government and enterprise perspectives.