| Literature DB >> 31794593 |
Miguel-Ángel Pertegal1, Alfredo Oliva1, Ana Rodríguez-Meirinhos2.
Abstract
Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16-21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14-24) was performed. Third, a validation study (n = 1102, age range = 13-25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth's motives for using Social Networking Sites. Psychometric and general implications are discussed.Entities:
Year: 2019 PMID: 31794593 PMCID: PMC6890241 DOI: 10.1371/journal.pone.0225781
Source DB: PubMed Journal: PLoS One ISSN: 1932-6203 Impact factor: 3.240
Main types of motives for using SNS studied to date.
| 1. Seeking information motives |
| 1.1. Access to general information ( |
| 1.2. Monitoring Others ( |
| 1.3. Academic purposes ( |
| 1.4. Usefulness and gaining information ( |
| 2. Motives related to positive sensations: |
| 2.1. Entertainment ( |
| 2.2. Passing time ( |
| 2.3. Escape/Escapism ( |
| 2.4. Flow ( |
| 3. Maintaining relationships: |
| 3.1. Keep in touch with close friends ( |
| 3.2. Keep in touch with other friends (old or distant friends, acquaintances, etc.) ( |
| 3.3. Maintaining latent ties ( |
| 3.4. Keep in touch with family ( |
| 4. Motives related to establishing new relationships: |
| 4.1. Making new friends ( |
| 4.2. Dating purposes ( |
| 4.3. Camaraderie ( |
| 4.4. Adding more friends ( |
| 5. Social recognition motives: |
| 5.1. Seeking social recognition and social enhancement ( |
| 5.2. Coolness ( |
| 5.3. Convenience ( |
| 5.4. Stylishness ( |
| 6. Social connectedness motives: |
| 6.1. Virtual community ( |
| 6.2. Social identity ( |
| 6.3. Social inclusion ( |
| 6.4. Group identity ( |
| 7. Self-expression motives: |
| 7.1. Emotional self-expression ( |
| 7.2. Expression of opinions ( |
| 7.3. Self-discovery ( |
| 7.4. ‘Testing ground’ for social behavior ( |
Description of the previous studies developing scales to assess motives for using SNS.
| Descriptives ( | Data analyses | Motives | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| EFA | CFA | External | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | ||
| Aladwani [ | 416; 20.13±1.42; Kuwait; Facebook | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||
| Cheung, Chiu, & Lee [ | 182; University students; China; Facebook | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||||
| Dhir et al. [ | 579; High school and college students; | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||
| Gan & Li [ | 297; University students; China; WeChat | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||
| Giannakos, Chorianopoulos, Giotopoulos, & Vlamos, [ | 222; 95% Youngers; | ✔ | ✔ | ✔ | ✔ | |||||||||||||
| Ha et al. [ | 361; wide range of age (18 to 59); South Korea; Facebook | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||||
| Horzum [ | 621; 21.27±1.76; Turkey; Facebook | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||
| Hughes, Rowe, Batey, & Lee [ | 300; 27±8.98; International(online); | ✔ | ✔ | ✔ | ✔ | |||||||||||||
| Hunt, Atkin, & Krishnan [ | 417; 18.9±.95; | ✔ | ✔ | ✔ | ✔ | |||||||||||||
| Infinedo [ | 797; University students; 4 American countries: EEUU, Canada, Mexico & Argentina | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||||||
| Krasnova et al. [ | 448; 25.8±5.7; Germany; SNS | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||||||
| Ku, Chu, & Tseng [ | 122; University students; Taiwan; SNS | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | |||||||||||
| Lien & Cao [ | 264; Youngers (18 to 30); EEUU; Facebook | ✔ | ✔ | ✔ | ||||||||||||||
| Sheldon [ | 172; 19.93±1.23; EEUU; Facebook | ✔ | ✔ | ✔ | ✔ | |||||||||||||
| Sheldon & Bryant [ | 253; 20±2.94; EEUU; Instagram | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||||
| Tosun [ | 143; 22.63±3.63 | ✔ | ||||||||||||||||
| Xu, Ryan, Prybutok, & Wen [ | 148; University students; EEUU; SNS | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||
| Zhang, Li, Wu, & Li [ | 240; Wide range of age (18 to >60); China; WeChat | ✔ | ✔ | ✔ | ✔ | ✔ | ||||||||||||
Note: 1 = Information; 2 = Academic purposes; 3 = Seeking positive sensations; 4 = Expression of emotions; 5 = Expression of opinions; 6 = Social recognition and self-enhancement; 7 = Keep in touch with close friends; 8 = Maintaining relationships; 9 = Making new Friends; 10 = Dating purposes; 11 = Social connectedness; 12 = Coolness and influence; 13 = Following and monitoring others; 14 = Others.
Themes from focus groups and frequency of appearance.
| Motives for using SNS | Examples | # of times mentioned |
|---|---|---|
| Entertainment | “I use it out of boredom”, “For those little moments in which you don’t know what to do”, “I entertain myself watching short clips”, “It’s a way of distracting myself all day long” | 37 |
| Popularity | “There’s too many people that needs likes”, “Some people expose themselves too much just to receive likes”, “If I have many likes, it uplifts my mood” | 27 |
| Keeping in touch | “I use it only to keep in touch with the people I know”, “To know the whereabouts of friends I haven’t seen for some time”, “To tell your friends “Come on, let’s go out”” | 20 |
| Information | “To see what has happened today”, “It’s a way of getting information without watching TV or reading a newspaper”, “I get to know about a lot of things” | 16 |
| Coolness | “It’s the trend, everybody uploads things”, “It’s cool now to upload streamings and stories”, “I enjoy following fashionable people” | 16 |
| Making new friends | “I hope that the person I’m interested in will like my posts several times and will end up writing to me”, “Some accept friendship requests more easily to connect with new people” | 12 |
| Curiosity and following others | “To know the whereabouts of everybody, that’s the first motive”, “If I stay away of SNS I won’t know if my friends are going on a trip or if they are studying or if they’ve passed” | 11 |
| Convenience and group influence | “The world and your peers force you”, “You want to be where your friends are, where everyone is” | 5 |
| Sharing moments | “If you don’t post that you went out, it’s like you didn’t”, “People publish everything, whatever happens to them, everything” | 3 |
| Social inclusion | “Nowadays, if you don’t have SNS, it’s like you were not a complete person”, “You have to be, if not… you are lost from people, out of everything”, “If you shut down your SNS, you will have to come back, because it would be like a social suicide” | 2 |
Fit indices for the EFAs with seven, eight, and nine factors.
| CFI | TLI | SRMR | RMSEA | ||
|---|---|---|---|---|---|
| Seven-factors | 3.89 | .87 | .80 | .04 | .08 |
| Eight-factors | 3.48 | .90 | .83 | .03 | .07 |
| Nine-factors | 2.03 | .96 | .93 | .02 | .04 |
EFA for the final 27-item, item descriptive statistics and factor loadings.
| Factors | Items | Skewness ( | Kurtosis | λ | h | |
|---|---|---|---|---|---|---|
| Dating (DAT) | To hook up | 2.53 (1.67) | 0.80 (0.11) | -0.53 (0.22) | 0.88 | .80 |
| To look for a date | 2.17 (1.45) | 1.11 (0.11) | 0.22 (0.22) | 0.82 | .73 | |
| To seek a romantic partner | 2.05 (1.40) | 1.35 (0.11) | 1.06 (0.22) | 0.85 | .73 | |
| New Friendships (NF) | To make new friends | 3.58 (1.53) | 0.00 (0.11) | -0.75 (0.21) | 0.75 | .61 |
| To extend my circle of friends | 3.82 (1.65) | -0.12 (0.11) | -0.88 (0.22) | 0.72 | .68 | |
| To meet new people | 4.19 (1.73) | -0.29 (0.11) | -0.73 (0.22) | 0.85 | .75 | |
| Academic Purposes (ACAD) | To ask for information about what to study for the exams | 3.43 (2.01) | 0.26 (0.11) | -1.25 (0.22) | 0.81 | .70 |
| To ask or share class notes | 3.39 (1.95) | 0.23 (0.11) | -1.25 (0.22) | 0.91 | .83 | |
| To check or share group assignments | 3.12 (1.74) | 0.39 (0.11) | -0.85 (0.22) | 0.73 | .65 | |
| Social Connectedness (SC) | To not feel disengaged from the world | 3.59 (1.83) | 0.09 (0.11) | -1.12 (0.21) | 0.85 | .66 |
| To feel connected with people | 4.28 (1.67) | -0.42 (0.11) | -0.73 (0.22) | 0.69 | .67 | |
| To feel socially integrated | 3.50 (1.74) | 0.10 (0.11) | -0.92 (0.22) | 0.71 | .66 | |
| Following and Monitoring Others (FMO) | To keep up-to-date with what my contacts are doing in their day-to-day life | 4.40 (1.74) | -0.37 (0.11) | -0.78 (0.21) | 0.97 | .86 |
| To know the details of my friends´ lives | 4.12 (1.69) | -0.28 (0.11) | -0.73 (0.21) | 0.66 | .69 | |
| To snoop on people that I am interested in | 4.04 (1.93) | -0.16 (0.11) | -1.15 (0.22) | 0.66 | .53 | |
| Entertainment (ENT) | To fill my free time | 4.89 (1.43) | -0.66 (0.11) | 0.16 (0.22) | 0.69 | .55 |
| To kill time when I am bored | 5.58 (1.24) | -0.97 (0.11) | 1.23 (0.22) | 0.88 | .78 | |
| To entertain myself | 5.55 (1.16) | -1.04 (0.11) | 1.93 (0.22) | 0.74 | .67 | |
| Social Recognition (SR) | To stand out from others | 2.45 (1.42) | 0.93 (0.11) | 0.31 (0.22) | 0.68 | .53 |
| For other people to comment my posts | 2.95 (1.71) | 0.56 (0.11) | -0.68 (0.22) | 0.97 | .90 | |
| To check that others like my posts | 3.80 (1.86) | -0.04 (0.11) | -1.05 (0.22) | 0.60 | .58 | |
| Self-expression (SELF) | To express my feelings and thoughts | 3.64 (1.43) | 0.06 (0.11) | -0.63 (0.21) | 0.66 | .55 |
| To give my opinion on a topic | 3.85 (1.59) | -0.09 (0.11) | -0.69 (0.22) | 0.65 | .60 | |
| To discuss some subject (with other people) | 3.36 (1.70) | 0.30 (0.11) | -0.80 (0.21) | 0.83 | .68 | |
| Information (INFO) | To keep up about what happens in the world | 5.22 (1.36) | -0.76 (0.11) | 0.34 (0.22) | 0.71 | .58 |
| To be informed about the news | 4.94 (1.53) | -0.71 (0.11) | 0.02 (0.22) | 0.85 | .71 | |
| To find information about the topics that I like and am interested in | 5.53 (1.34) | -1.03 (0.11) | 1.04 (0.22) | 0.57 | .38 |
Note: M = Mean, SD = Standard Deviation, SE = Standard Error, λ = Factor loading of the Geomin rotated solution, h = communality.
Descriptive statistics and correlations among the SMU-SNS factors in the EFA.
| Factors | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1. DAT | 2.24 | 1.37 | 1 | ||||||||
| 2. NF | 3.88 | 1.48 | .45 | 1 | |||||||
| 3. ACAD | 3.36 | 1.72 | .25 | .24 | 1 | ||||||
| 4. SC | 3.83 | 1.51 | .23 | .40 | .22 | 1 | |||||
| 5. FMO | 4.21 | 1.56 | .16 | .25 | .16 | .49 | 1 | ||||
| 6. ENT | 5.36 | 1.07 | .10 | .25 | .17 | .40 | .45 | 1 | |||
| 7. SR | 3.10 | 1.40 | .33 | .38 | .17 | .50 | .50 | .32 | 1 | ||
| 8. SELF | 3.68 | 1.39 | .19 | .35 | .36 | .26 | .21 | .27 | .26 | 1 | |
| 9. INFO | 5.23 | 1.20 | -.05 | .08 | .23 | .21 | .28 | .29 | .12 | .34 | 1 |
Note: DAT = Dating, NF = New Friendships, ACAD = Academic Purposes, SC = Social Connectedness, FMO = Following and Monitoring Others, ENT = Entertainment, SR = Social Recognition, SELF = Self-expression, INFO = Information. Means and Standard Deviations are based on individuals with full information available on these variables.
* p < .05
** p < .01
*** p < .001.
Invariance tests of the SMU-SNS across gender and age groups.
| Model fit | Model difference | ||||||
|---|---|---|---|---|---|---|---|
| χ2/ | CFI | TLI | SRMR | RMSEA | Model comparison | ΔCFI | |
| Single-group solutions | |||||||
| · Boys ( | 1.90 | .95 | .94 | .04 | .05 | ||
| · Girls ( | 2.50 | .94 | .92 | .05 | .05 | ||
| Invariance models | |||||||
| 1. Configural | 2.20 | .941 | .93 | .05 | .05 | - | - |
| 2. Metric | 2.22 | .939 | .93 | .05 | .05 | 2 vs. 1 | -.002 |
| 3. Scalar | 2.34 | .929 | .92 | .05 | .05 | 3 vs. 2 | -.01 |
| 3.1. Partial scalar | 2.25 | .932 | .93 | .05 | .05 | 3.1 vs. 2 | -.007 |
| Single-group solutions | |||||||
| · 13–15 (n = 353) | 1.83 | .96 | .92 | .05 | .05 | ||
| · 16–18 (n = 449) | 1.99 | .95 | .94 | .04 | .05 | ||
| · 19–25 (n = 237) | 1.77 | .93 | .91 | .05 | .06 | ||
| Invariance models | |||||||
| 1. Configural | 1.87 | .939 | .93 | .05 | .05 | - | |
| 2. Metric | 1.81 | .941 | .93 | .05 | .05 | 2 vs. 1 | .002 |
| 3. Scalar | 1.83 | .938 | .93 | .05 | .05 | 3 vs. 2 | -.003 |
Correlations between SMU-SNS factors and other relevant variables.
| BFI-EX | BFI-NE | MSPSS | UCLA | SWLS | |
|---|---|---|---|---|---|
| DAT | .17 | -.14 | -.01 | .02 | .01 |
| NF | .15 | -.08 | .09 | .06 | .02 |
| ACAD | .09 | -.02 | .07 | -.04 | .08 |
| SC | .10 | .06 | .05 | .15 | .02 |
| FMO | .11 | .19 | .14 | .04 | .12 |
| ENT | .07 | .09 | .13 | .03 | .06 |
| SR | .22 | .05 | .05 | .02 | .09 |
| SELF | .12 | .00 | .13 | .08 | .04 |
| INFO | .00 | .02 | .13 | -.03 | .15 |
Note: DAT = Dating, NF = New Friendships, ACAD = Academic Purposes, SC = Social Connectedness, FMO = Following and Monitoring Others, ENT = Entertainment, SR = Social Recognition, SELF = Self-expression, INFO = Information, BFI-EX = BFI-extraversion, BFI-NE = BFI-neuroticism, MSPSS = Peers´ social support, UCLA = Loneliness, SWLS = Life satisfaction.
* p < .05
** p < .01
*** p < .001.